Consumer and Market Insights: Savory Snacks in Russia

Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 2015–2020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.

Scope

Russian women have more Savory Snacks occasions both as a group and per capita

Across all the categories, private label penetration is the highest in Potato Chips

The desire for treating is the primary driver of Russia’s Savory Snacks market

Men’s Savory Snacks consumption is more driven by the desire for relaxation than women’s

Reasons to buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Russia’s Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Companies mentioned

American Pop Corn Company

ARO

AS trading Co

Babkini Semechki

Borges Mediterranean Group

BPK

Bridgetown Foods ZAO

Euro Deli Lakomka

Fincom

GORYACHIE KRENDELI

Gud Fud

Indiana Jerky

Intersnack Group GmbH & Co. KG

KDV Grupp

OOO

Kestrel Foods Ltd

Koestlin d.d.

Konsensus

Lesnie-Ugodya

LLC Thurmer

Martin Aqua LLC

Martin's

Mikoyan

Mirtorg Holding

Moscow Nut Company

Nevskaya suhka

Orkla ASA

Ostankino Doughnuts Plant Products

PepsiCo

Inc.

Proviant EK

Public Corporation Chelny – Hleb

Rada

Razdolie

Rieber & Søn ASA

Roger & Roger

Russkart LLC

Russky Produkt OAO

Seeberger GmbH

Svetoch

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

TM Ruzicka

UPAKPROMSERVIS 

LLC

Vasileostrovskaya bakery,Volzhskiy pekar

Voploschenie

Weaver Popcorn Company

Inc.

Zolotaya zmenka LLC

Zolotoye Vek

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for the Russian Savory Snacks market

• Impact of exchange rate fluctuations on the Russian Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Segment share in the category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Inter-country comparison of average price per kg by category

• Top variants and pack size distribution analysis

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in Russian Food market

• Leading distribution channels (value terms) in the Russian Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in the Russian Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

• Overall consumption occasions by age and gender in the Russian Savory Snacks market

• Private Label consumption occasions by age and gender in the Russian Savory Snacks market

• Under/Over-consumption levels in the Russian Savory Snacks market by gender and age

• Consumption frequency by type of consumer in the Russian Savory Snacks market by gender and age

• Private label consumption by age and gender and comparison to overall consumption levels in in the Russian Savory Snacks market

Consumer trend analysis

• Canadian's consumer trend framework and explanation of the sub-trends

• For key trends in Russian Savory Snacks market:

• How the trend is influencing consumption in the Russian Savory Snacks market

• How to target the trend in the Russian Savory Snacks market

• How the trend will evolve in Russian Savory Snacks market

• Key target demographic and the rate and which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

• New products launched in the Russian Savory Snacks market

• New products launched in global Savory Snacks market

Actions and Recommendations

• How to successfully target key trends in the Russian Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Market Data Methodology.

• Consumer Data Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in RUB and US$, 2010–2020

Table 3: Market volume growth analysis, 2010–2020

Table 4: Exchange rate fluctuations: US$ to RUB

Table 5: Market volume growth, by category, 2015–2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015List

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3:Market volume share analysis by category, 2015

Figure 4: Historic and forecast value analysis by category, 2010–2020

Figure 5:Change in market share by category, 2015–2020

Figure 6: Category volume consumption by age, gender, education and urbanisation,2015

Figure 7: Leading distribution channels, overall Food, 2011–2014

Figure 8: Leading distribution channels, overall Savory Snacks , 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by value and volume), 2015

Figure 11: Private label penetration by categories, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Value of key Health & Wellness claims, by category, 2010–2020

Figure 14: Leading Health & Wellness companies by category, 2015

Figure 15: Packaging analysis –key packaging material, type, closure, 2015

Figure 16: Growth in key packaging material, type, closure, 2015–2020

Figure 17: Consumption occasions by gender and age, 2015

Figure 18: Private label occasions by gender and age, 2015

Figure 19: Heavy, medium, or light consumption by gender, 2015

Figure 20: Heavy, medium, or light consumption by age, 2015

Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 22: Influence of a trend on consumption -by gender, age, income group and leisure time

Figure 23: Innovative new product launch –global and country specific

    Pricing

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