Consumer and Market Insights: Savory Snacks in Romania

Romania’s Savory Snacks market is forecast to grow in value terms during 2015-2020. The Nuts & Seeds category had the largest volume share in 2015 and is also projected to witness the fastest growth during 2015-2020. Consumers’ optimism towards retailers’ own brands is driving the growth of private label Savory Snacks. Companies will strategize with digital marketing in the times to come, leading to more online promotion of snacking products.

Scope

The Savory Snacks market in Romania will register similar growth in value terms during 2015-2020 compared to 2010-2015

The Nuts & Seeds category is the largest category and also is forecast to register fastest growth in value and volume terms during 2015-2020.

Convenience Stores and Hypermarkets & Supermarkets are the leading distribution channels in the Romanian Savory Snacks market.

Nutline is the leading brand in the Nut & Seeds category, both in value and volume terms

Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Romania.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Companies mentioned

Intersnack Group GmbH & Co. KG

Mogyi Kft.

Golden Foods Snacks SRL

SC Orlando Import Export S.R.L.

BEST NUTS srl

Pepsico

Inc.

SC Boromir Ind SRL.

COSTYANAS PRODCOM SRL

SC Dorival Prodcom 

SRL 

Mayday

S.C. CROCO S.R.L

The Procter & Gamble Company

The Kellogg Company

Selgros

SC European Food SA

Profi

Lidl

Carrefour

Penny Market

Metro

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Romania's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Volume analysis by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Romania's Food market

• Leading distribution channels (value terms) in Romania's Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Romania's Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis

• Canadeans consumer trend framework and explanation of the sub-trends

• For key trends in Romania's Savory Snacks market:

• How the trend is influencing consumption in Romania's Savory Snacks market

• How to target the trend in Romania's Savory Snacks market

• How the trend will evolve in Romania's Savory Snacks market

• Key target demographic and the rate and which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Innovation examples

• New products launched in Romania's Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in RON and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to RON

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (RON and US$) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Average Unit Price comparison by categories, Asia-Pacific

Figure 10: Retailer Price Dynamics (includes % difference from average price)

Figure 11: Leading distribution channels, overall Food, 2011-2014

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by categories (by value and volume), 2015

Figure 14: Brand share analysis by segments (by value and volume), 2015

Figure 15: Private label penetration by categories, 2015

Figure 16: Private label and brand share growth, 2012-2015

Figure 17: Key Health & Wellness product attributes driving sales

Figure 18: Key Health & Wellness consumer benefits driving sales

Figure 19: Key Health & Wellness companies by categories

Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

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