Consumer and Market Insights: Savory Snacks in Portugal

The Savory Snacks market in Portugal will register higher growth in value terms during 2015-2020 compared to 2010-2015. Potato Chips is the largest category and is forecast to register fastest growth both in value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market.

Scope

The Savory Snacks market in Portugal will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Potato Chips category has highest share in both value and volume terms in the Portuguese Savory Snacks market in 2015

Hypermarkets & Supermarkets is the leading distribution channel in Portugal’s Savory Snacks market.

Matutano and Pittjes are the leading brands in the Nuts & Seeds category in both value and volume terms.

Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Portugal.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Pepsico Inc.

A Saloinha Lda

Sociedade Industrial de Aperitivos SA

Intersnack Group GmbH & Co. KG

Huober-PRETZEL GmbH & Co KG

Pittjes GmbH

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

Seeberger GmbH

Popz Holding LLC

General Mills Inc.

Pingo Doce

Intermarché

Continente

Auchan

E.Leclerc

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Portugal's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Segment share in the category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Portugal’s Food market

• Leading distribution channels (value terms) in Portugal's Savory Snacks market

• Leading distribution channels ((value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Portugal's Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast (in volume terms)

Examples of New Product Development

• New products launched in the European Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in EUR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (EUR and US$) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Savory Snacks, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020

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