Yummy Bros – Success Case Study

Yummy Bros, a start-up established in Singapore in 2018 by Gerald Tan and Anson Lin, offers prepared meals to health-conscious consumers and fitness enthusiasts. The selling point of the brand is that it serves healthier versions of authentic Asian cuisines which are pocket-friendly, customizable as per the consumer's dieting goals, and are delivered to consumers in environmentally friendly packaging.

Launched in 2018, Yummy Bros aims to offer healthier versions of Asian cuisines by highlighting their nutritional value without compromising with taste.


– Customized menu of Asian cuisine that is reinvented to healthier versions and match consumers dieting goals.

– Tackling food wastage by promoting pre-orders.

– Promote environmentally friendly product packaging.

– Entice repeat purchases by offering reward points.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Yummy Bros

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