Frozen Bottle – Success Case Study

Frozen Bottle was established in 2017 in the South Indian city of Bengaluru by Pranshul Yadav and Arun Suvarna. The brand aims to revolutionize the frozen dessert scene in India and aspires to become a global brand through its unique flavors. The company's portfolio of offerings includes waffles, frozen dessert, ice cream jars, and its signature milkshakes infused with chocolates and fruits. Frozen Bottle claims that all of its products are 100% vegetarian.

Bootstrapped with funding of INR3.6m ($49,000) in 2017, the brand quickly gained popularity on the back of a wide variety of milkshakes, frozen desserts, waffles, and ice cream jars that are 100% vegetarian.

Scope

– The company's franchise model has helped it to expand its network rapidly.

– Collaboration with other food brands can offer new varieties to consumers amid the pandemic.

– The brand is continually experimenting with new flavors to attract consumers.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Frozen Bottle

Keventers

Haldiram

Sunfeast Dark Fantasy

ITC

Cream Stone

Zomato

Swiggy

Table of Contents

Table of Contents

What

Why

Take outs

Appendix

    Pricing

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