Starbucks Corporation – Company Overview and Analysis, 2023 Update

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Starbucks Corporation Company Overview

Starbucks is a specialty coffee retailer. It roasts, markets, and retails specialty coffee offering several blends of coffee, handcrafted beverages, merchandise, and food items under Teavana, Starbucks Reserve, Princi, and Ethos brands. The company also offers whole bean and ground coffee, readymade drinks, snacks, and other beverages. Starbucks Corporation is actively investing in themes such as easy & affordable, supply chain management, health & wellness, internet of things (IoT), environmental, social, and corporate governance (ESG), artificial intelligence (AI), and robotics. The Starbucks Corporation company analysis report provides key findings based on market analysis and brand diversification by industry and geography.

Leading Regions ·        North America

·        Asia

·        West Europe

·        Latin America

·        Middle East and North Africa

·        Australasia

·        East Europe

·        Africa

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Starbucks Corporation Company Analysis by Regions

Starbucks Corporation has operations in North America, West Europe, Asia, Australasia, Latin America, the Middle East and North Africa, East Europe, and Africa. North America was the largest contributor to the company’s total revenue accounting for more than 66% in 2021, with the US being the top market. New product launches have helped Starbucks to maintain its foothold in the country. The other top markets in North America were Canada and Mexico. In Asia, affordability, convenience, and on-the-go features were the main factors driving the growth of Starbucks.

Asia is the second-largest market for the company and continues to grow through its affordability, convenience, and on-the-go features. China was the largest market for the company in the region.

Starbucks Corporation Company Analysis by Regions, 2021 (%)

Starbucks Corporation Company Analysis by Regions, 2021 (%)

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Starbucks Corporation Company Analysis – Key Themes

Starbucks Corporation is involved in the themes of ease & affordability, ESG, digitalization, health & wellness, and sensory indulgence.

Easy & Affordable: In June 2023, Starbucks launched the coffee drink Picco in a small cup size in India to target a wider audience in small towns, including those looking for smaller and less expensive servings. Considering rising competition from domestic start-ups such as Blue Tokai and Third Wave, with this new launch, Starbucks is planning to strengthen its position in the Indian market.

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Scope

• Starbucks generated the bulk of its revenue from North America and Asia in 2021_x000D_

• The coffee & tea shop business is expected to grow across all regions_x000D_

• North America, Asia and West Europe to remain key regions for Starbucks_x000D_

• Starbucks saw growth in sentiment score in May 2023

Key Highlights

  • Starbucks generated the bulk of its revenue from North America and Asia in 2021.
  • The coffee & tea shop business is expected to grow across all regions.
  • North America, Asia, and West Europe to remain key regions for Starbucks.
  • Starbucks saw growth in sentiment score in May 2023.

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Starbucks Corporation

Table of Contents

Company snapshot

Company overview

Sales by region and Sector

Business forecast overview by region

Sales performance outlook

News and deals

Social media trends

Key themes

Appendix

Frequently asked questions

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