Plant-Based (Vegan) Food Preferences – Drivers for Consumption and Category Preferences (Diary and Meat) within Plant-based Alternatives

An interest in plant-based meat and dairy alternatives is emerging, driven by the consumer desire to lead lifestyles that are aligned with their health, ethics, and environmental values. Meat reduction surpasses meat exclusion, as consumers take an interest in low-meat and flexitarian diets, carving out opportunities for plant-based alternative manufacturers to target a wider audience than previously imagined.

This report is part of the GlobalData Consumer Survey Insights report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.


– Explores daily dietary habits, and how this fluctuates by region and generation.

– Examines interest in plant-based meat, dairy, and egg alternatives.

– Explores the drivers for plant-based dairy and meat alternative consumption.

Reasons to buy

– Gain a broader appreciation of the fast-moving consumer goods industry.

– Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.

– Access valuable strategic take-outs to help direct decision-making and inform new product development.

Companies mentioned

Australia's Own

Alternative Foods London



Quorn Foods

Rossman Ener Bio

Table of Contents

Table of Contents

1. Consumer Survey Insights: Plant Based Preferences


Plant based preferences

Take outs

2. Appendix


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