COVID-19 Impact on Diageo, Update 2021

"COVID-19 Impact on Diageo, Update 2021" reports key findings as of 17th March, 2021 based on market analysis and brand diversification by industry and geography.

The pandemic has taken a toll on the majority of consumer goods companies, including Diageo. However, the company’s geographic diversification is expected to pave the way for recovery after the pandemic. Moreover, the company’s key regions and sectors are predicted to record decent growth between 2020-2025 in volume terms. Overall, the company is expected to perform well in the forecast period.


– India and Kenya, key markets for Diageo, remain affected by the pandemic.

– The Middle East, North Africa, and Africa are projected to be fast-growing regions for beer and cider sector over the forecast period.

– The positive outlook in Asia and Africa over the forecast period will boost Diageo’s alcoholic beverages volume sales.

– Diageo has actively invested in themes such as health and wellness and sustainability in the wake of COVID-19 pandemic.

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Companies mentioned



Asahi Group


AB InBev


Kirin Holdings

Tsingtao Brewery

Molson Coors

Constellation Brands

Royal Unibrew




San Miguel

Boston Beer




Anadolu Efes

Far West Spirits

Table of Contents

Table of Contents

COVID-19 impact analysis on Diageo key findings as of 17th March2021

Geographic spread analysis – Diageo brand sale

The impact of COVID-19 and economic recovery prospects

The forecasts on Diageo’s regional sectors

Company Overview – Diageo

Consumer goods industry impact

Diageo’s brand sales by sector and region

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