Shiseido Company, Limited – Company Overview and Analysis, 2023 Update
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Shiseido Company Overview
Shiseido develops, produces, and distributes cosmetics, health, and beauty care products. The company produces products for skincare, shampoo and haircare, body care, fragrances, and styling products among others. Shiseido markets its products under the Shiseido, Cle de Peau Beaute, NARS, Issey Miyake, Narciso Rodriguez, Elixir, Anessa, Senka, and Baum, among other brands. The company operates subsidiaries, factories, and production sites in Japan, the Americas, the Middle East and Africa, Europe and Asia-Pacific.
The Shiseido company analysis report provides key findings based on market analysis and brand diversification by industry and geography. The report also details deals and partnerships that benefit the company, along with trends and key themes the company invests in.
Key Industries | · Fragrances
· Makeup · Haircare · Personal Hygiene · Vitamins and Dietary Supplements · Skincare · Male Toiletries · Suncare · Feminine Hygiene |
Leading Regions | · Latin America
· Asia · West Europe · East Europe · North America · Australasia · Africa · Middle East and North Africa |
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Shiseido Company Analysis by Industries
The key industries covered by Shiseido are skincare, fragrances, makeup, personal hygiene, vitamins and dietary supplements, haircare, suncare, male toiletries, and feminine hygiene. Most of the company sales came from the skincare industry in 2022 and are projected to register growth across all regions worldwide in the coming years.
Shiseido Company Analysis by Industries, 2022 (%)
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Shiseido Company Analysis by Regions
Shiseido has operations in Latin America, Asia, West Europe, East Europe, North America, Australasia, Africa, and the Middle East and North Africa. Asia generated the highest revenue in 2022, followed by North America. Japan was the top market for the company in 2022. With the help of strategic partnerships, Shiseido is focusing more on expanding premium offerings and raising brand awareness in the Asian markets. For instance, in February 2023, Shiseido partnered with Shoppers Stop to leverage its wide distribution network in India to market its makeup launch for NARS Cosmetics.
Shiseido Company Analysis by Regions, 2022 (%)
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Shiseido Company Analysis – Key Themes
Shiseido is involved in the themes of metaverse, ESG, health & wellness, AI, and eCommerce.
Metaverse: In September 2022, Shiseido launched a metaverse-inspired marketing campaign in Hong Kong known as “From life comes beauty.” The campaign’s video, which featured a Hong Kong boy band, MIRROR, transported viewers through time in a luxurious train carriage that created a metaverse-infused blend of nostalgia and beauty.
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Segments Covered in the Report
Shiseido Company Industry Outlook (2022)
- Fragrances
- Makeup
- Haircare
- Personal Hygiene
- Vitamins and Dietary Supplements
- Skincare
- Male Toiletries
- Suncare
- Feminine Hygiene
Shiseido Company Region Outlook (2022)
- Latin America
- Asia
- West Europe
- East Europe
- North America
- Australasia
- Africa
- Middle East and North Africa
Scope
• Shiseido generated the bulk of its revenue from Asia in 2022_x000D_
• Skincare is set to record strong growth in Asia during the forecast period_x000D_
• Most regions will present favorable market conditions for the skincare sector during the forecast period_x000D_
• Asia to present growth prospects for Shiseido through 2027_x000D_
• Shiseido saw growth in its sentiment score in 2023
Key Highlights
- During 2021-2026, Asia is expected to present favorable market conditions for the company’s growth.
- Shiseido is likely to reap the benefits of favorable business conditions in Asian markets.
- Shiseido’s diverse product portfolio in the C&T industry is expected to offer a competitive advantage in the coming years. To achieve V-shaped growth, the company expanded its production lines and intends to make notable investments in new brands.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Table of Contents
Frequently asked questions
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Which industry had the highest sales for Shiseido in 2022?
The skincare industry had the highest sales among all the other industries covered by Shiseido in 2022.
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Which was the highest revenue-generating region for Shiseido operations in 2022?
Asia generated the highest revenue for Shiseido in 2022.
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What are the key themes that Shiseido is involved in?
Shiseido is involved in the themes of metaverse, ESG, health & wellness, AI, and eCommerce.
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