Meals and Meal Components Packaging Opportunities – New Packaging Formats and Value-added Features

Meals and Meal Components Packaging Opportunities – New Packaging Formats and Value-added Features explores new packaging formats and value-added features in the meals and meal components categories, using examples from GlobalData's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to the changing lifestyles of busy consumers. Packaging can also be used to help create a premium image to appeal to aspirational consumers. In response to consumer demand for greater sustainability in packaging, we are seeing easily recycled formats, greater use of recycled materials, and alternative materials are becoming more commonplace. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.

Your key questions answered –

– What drives packaging innovations in meals and meal components?

– What notable new formats and value-added features have been introduced in the meals and meal components categories in recent years?

– Which consumer trends have these packaging innovations capitalized on?

– How can meals and meal components manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

– In order to be more successful brand owners are adjusting their packs to the changing lifestyle needs of consumers.

– Convenience is important and enhanced functionality through packaging that allows easy usage enables consumers to save time in the kitchen, while smaller or single-serve packs make it possible to use products in on-the-go situations.

– Packaging can also be used to help create a premium image to appeal to aspirational consumers or those looking to make ethically responsible purchases.

– In responding to consumer demands for improved packaging sustainability, some brand owners are looking to recycled materials and easily recycled packs, while others are launching formats that use alternative materials, thereby reducing reliance on petroleum-based plastics.

Reasons to buy

– Use GlobalData's Category Packaging Opportunities reports to inspire innovation.

– Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.

– Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.

Companies mentioned

S&B Foods

Raybern's Foods

The Bart Ingredients Co

Spicebar

Driscoll's of Europe

Penny Markt

Rema

Lotte International

Mizkan

Morinaga & Co

Sam Yang Corp

Re:Nourish

Heinz

Un Air D'Ici

Waitrose

Bol Foods

Josef Recheis Eierteigwaren & Walzmuehle

Frosta

Winterbotham Darby & Co

Santa Maria

Hansang

Higgidy

Naba Feinkost

Suedwestdeutsche Salzwerke

Salina di Cervia

Benvolio 1938

Tata Foods

BC Gourmet USA

iD Fresh Food

Aybioo Sp. Z o.o.

Carapelli Firenze

Original Uncle Dougie's

Columbus Spices

Table of Contents

Table of Contents

About GlobalData's Research

Category Packaging Opportunities: Meals and Meal Components

Category Packaging Opportunities: Spotlight

Category Packaging Opportunities: Examples We Like

Category Packaging Opportunities: TrendSights

Category Packaging Opportunities: Action Points

Appendix

    Pricing

Discounts available for multiple purchases.

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