Evolving Lifestyles – Consumer Behavior Tracking Q1 2021

Over a year has passed since the World Health Organization declared COVID-19 a global health pandemic, and since governments began to advise citizens to spend as little time outside of the home as possible. As the pandemic continues, this behavior is still evident today and continues to catalyze new consumer behaviors that brands must both understand and adjust strategies to target.

This report is part of the GlobalData Consumer Behavior Tracking report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.


– Explores how consumer lifestyles have changed in the past three months as a result of COVID-19.

– Examines interest in activities popularized amid COVID-19, and how this differs by region and generation.

– Anticipates the relative longevity of each activity, and provides relevant strategic take-outs for brands.

Reasons to buy

– Gain a broader appreciation of the fast-moving consumer goods industry.

– Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.

– Access valuable strategic take-outs to help direct decision-making and inform new product development.

Companies mentioned


Blue Apron

Heart Ltd


Hellmann's UK

Tonic Plant

Table of Contents

Table of Contents

1. Consumer Behavior Tracking Q1 2021: Evolving Lifestyles


Evolving Lifestyles

Take Outs

2. Appendix


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