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Home > Consumer >  Non-Alcoholic Beverages >  Hot Drinks >  Saturnbird Coffee – Success Case Study

Saturnbird Coffee – Success Case Study

Saturnbird Coffee, established in 2015, is a direct-to-customer (D2C) online instant-coffee company brand appealing to young people through affordable premium positioning and creative packaging.

Saturnbird Coffee, a D2C instant coffee brand, gained a substantial following within a span of four years since its inception, becoming one of the top-selling domestic brands on Alibaba's Tmall e-commerce portal in 2019.

Scope

– Saturnbird Coffee addressed the pain points of instant coffee consumers through product innovation, developing a new product niche called “specialty instant coffee.”. The company leveraged its patented ""zero loss"" technology to deliver a highly dissolvable instant coffee powder with a taste as close as possible to fresh coffee.

– The company’s convenient, social-media-worthy, and eco-friendly packaging motivated buyers to become key opinion customers (KOCs) for the brand.

– Saturnbird Coffee’s adopted an online-to-offline retail strategy along with a digital-first marketing approach to appeal to digitally savvy young people.

Reasons to Buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned

Saturnbird Coffee

Alibaba

Nestlé

Starbucks

Luckin Coffee

Taintu Capital

Xiachufang

RED

FreesFund

Table of Contents

Table of Contents

What?

Why?

Take-Outs

Appendix

    Pricing

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