TrendSights Analysis: Migrating Influence

TrendSights Analysis: Migrating Influence, investigates in detail one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Travel, the need for sustainable products, a high concern for health, and the ease of sharing information are exposing consumers globally to a variety of cultures. Consumers are increasingly connected to and influenced by foreign cultures and markets, leading to a shift in preferences and consumption experiences, which in turn is driving the transfer of innovation between emerging and developed markets, and also between Eastern and Western markets.


– Manufacturers are being inspired to migrate ingredients between Eastern and Western cultures and emerging and developed markets as consumer demand for variety and openness to experimentation increases migration between East and West

– In developed markets in the East such as in parts of Asia (e.g. Japan), consumers are increasingly looking for more varied and exciting consumption experiences.

– In both developed and emerging economies there is demand for imported ingredients that cater to

consumers' changing tastes and product perceptions.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Bonchon Chicken


Finneston Distillery





Marks & Spenser


Eat Grub

Vesco Foods


Dr Hops Kombucha

Physicians Formula


Imperial Tobacco

Counter Culture

Einstein Pets




Table of Contents

Table of Contents

1. Trend Snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix


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