TrendSights – Individualism & Expression: Inclusivity Across Consumer Goods

"Individualism & Expression: Inclusivity Across Consumer Goods" is part of GlobalData's TrendSights series. This report outlines the inclusivity movement as a key factor influencing consumer behavior and innovation trends across the FMCG sector. It specifically focuses on the impact that the demand for inclusivity and diversity is having on new product development and brands' marketing communications.

In recent years many social movements have emerged as light is being shone on the deeply negative aspects of discrimination and harassment. Major social movements have given consumers the power and the confidence to demand greater gender and racial equality in society, as well as greater representation from brands altogether.

Scope

– Almost two thirds of consumers are influenced by how well beauty and grooming products are tailored to their needs or personality.

– Over a third of global consumers agree that they do not want to conform to traditional gender stereotypes.

– Over half of consumers are influenced by how well a food product is tailored to their needs and personality.

Reasons to buy

– Understand the relevant consumer trends and attitudes that are driving the general infatuation with social media to inspire product development.

– Gain a broader understanding of the industries that social media is impacting, and those where it is less developed, to understand where there are gaps in the market.

– Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.

Companies mentioned

Kraft Heinz

Smirnoff

McCain

Diageo

KFC

Eylure

Dove

Kaja Beauty

Revolution

Henkel

Hero Clean

Distinctive

Lancome

Prose

Vita Mojo

Gillette

Table of Contents

Table of Contents

Introduction

What?

Why?

Who?

How?

Challenges

Appendix

    Pricing

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