Packaging Seize+Adapt Concept: Wider Opportunities for a Pop-Up Snack Pot

"Packaging Seize+Adapt Concept: Wider Opportunities for a Pop-Up Snack Pot" uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in Russia by Nestlé for Maggi Obed de Luxe instant mashed potato, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a pack that converts to a pop-up snack bowl, and considers how the format could potentially cross over into other categories.


– Discusses key features and packaging benefits of the Maggi Obed de Luxe pack format.

– Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.

– Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to buy

– Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.

– Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

– Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Companies mentioned


Table of Contents

Table of Contents

Executive summary

What is Seize+Adapt?

The packaging innovation – convenience

How does the innovation align to TrendSights?

Wider opportunities for a pop-up snack pot



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