ForeSights: Voice-Activated Shopping – Shopping that utilizes voice-recognition technology

Voice-activated shopping uses voice queries to shop for products or services on a freestanding device like a smart speaker, digital voice assistant, or smartphone.

Voice-activated shopping takes internet shopping to a higher level by using voice-recognition software embedded in devices like smart speakers, digital voice assistants, or smartphones to shop for products. These devices use the consumer's voice to execute a search for a product or service with no physical interaction with a keyboard, mouse, or screen needed.


– Voice-activated shopping is powered by technology that enables the consumer to shop for products or services just by talking.

– Devices that enable voice-activated shopping include smart speakers (also referred to as digital voice assistants) and smartphones.

– Voice-activated shopping removes friction from the current online shopping process since no typing or tapping is necessary to "shop".

– Voice-activated shopping tends to be "winner take all" because search results tend to focus on one or two options instead of an entire list.

– Supermarket shopping is still dominated by brick-and-mortar stores; voice-activated shopping may chip away at that dominance.

– Screen size (too small) and ease-of-use are barriers keeping consumers from embracing online shopping; voice-activated shopping solves both issues.

Reasons to buy

– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned



Apple Computer


Domino's Pizza



TGI Fridays

Neuro Insight

OC&C Strategy


Bain Americas


Pew Research Center


Moet Hennessy USA


Table of Contents

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-outs

5. Appendix


Discounts available for multiple report purchases.
+44 (0) 161 359 5813

Join our mailing list

Saved reports