Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

"Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water", report outlines the key consumer trends and innovation opportunities within the bottled water category.

The consumer backlash against sugar has initiated a shift in soft drink preferences away from high-sugar categories, such as carbonates and juice, and towards those perceived to be healthier, such as packaged, flavored, or enhanced waters.

Many consumers are open to trying new and different varieties of bottled water products due to there being no dominant brand in the packaged water market, and in many countries, a strong private label presence. Beverage producers should look to capitalize on this consumer willingness to experiment within the market by creating packaged water products with unique claims, ingredients, or innovative flavor combinations.


– Health trends and a willingness to experiment within the category are creating strong innovation opportunities.

– These opportunities include waters with added functionality, hybrid waters, plant-based alternative waters, premium waters, and sustainable packaging innovation.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Reliant Recovery




Box Water

Just Water


CanO Water

DASH Water

Hint Water


Go Water

Bee's water

Water Works

Green Beverages




O Pure Water

Life Water




Table of Contents

Table of Contents

1. Introduction

2. Innovation opportunities

Functional waters

Outside the bottle

Hybrid waters

Alternative waters

Premium waters

3. What next?

4. Appendix


Discounts available for multiple report purchases.

+44 (0) 161 359 5813

Join our mailing list

Saved reports