Savory Snacks in Sweden, 2020 – Top Growth Opportunities

Top Growth Opportunities for Savory Snacks in Sweden provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in Sweden through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Savory Snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Savory Snacks in Sweden provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snack producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to –

– Key consumer demographic groups driving consumption within the Sweden market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

– A study of market value and volumes over 2014-2019 for Sweden supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2024 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and regional product innovation targeting key consumer needs


– The savory snacks sector in Sweden holds one of the smallest values among the top 10 opportunity countries. However, it is expected to have notable value growth with a 2019-2024 CAGR of 5%, despite seeing a 1% CAGR decline during 2014-2019 in dollar terms and a local currency (LCU) growth of 5.5%.

– Additionally, the market saw sector growth in terms of volume with a 2014-2019 CAGR of 4.3% and is expected to see further volume growth during 2019-2024 at a CAGR of 2.6%- Sweden’s savory snacks sector ranked sixth by value sales out of the top eight high-potential countries, and it ranked seventh in terms of per capita expenditure in 2019.

– The per capita expenditure in the Swedish savory snacks sector is expected to grow at a CAGR of 4.1% over 2019-2024

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of Swedish Savory Snack consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snack sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned



Svenska Lantchips AB


The Kellog Company

Midsona Sverige



Popzholding Llc

Exotic Snacks AB



Holland & Barrett

Table of Contents

Table of Contents

1. Introducing a top growth market for Savory Snacks

Top Eight Global Growth Opportunities Scores

Top Global Issues

Assessment Against Global Strategic Issues

GlobalData’s Strategic Issues Map

Predicted Future Issues for the Global Sector

Reward and Risk Assessment

Opportunity Score – Overview

Consumer Spending Trends – Peer Group Comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and Inhibitors of Growth

Rewards and Opportunities for Growth

Summary of the Savory Snacks Market in Sweden

2. Market Insight – Identifying the Opportunities to Move Into

Market Growth by Category

Value Growth of the Market

Volume Growth of the Market

Level of Premiumization by Category

Category Analysis – Key Drivers of Change

3. Retail and Distribution Insight – Key Channels and Retailers Driving Growth

Savory Snacks Retail Channel Share

Key Retail Channel Trends

Routes to Market

Drivers of Change in the Sector

4. Company and Brand Insight – The Competitive Landscape Defined

Category Fragmentation

Company and Brand Strength

Private Label Penetration

Brand Share by Leading Supplier

International and Domestic Brand Analysis

Company and Brand Strength Summary

5. Consumer Insight -Who, What, When, Where and Why

Strategic Issues Map

Key Consumer Driver Implications

Key Consumers Trends

Consumer Groups

Key Health & Wellness Trends

How Health & Wellness Will Contribute to Growth

Penetration of Health & Wellness

Consumer Trends Summary

6. Product and Packaging Insights

Key Product Insights

Trends and Strategic Issues – Other Notable Product Trends

Key Product Innovation Case Studies

Key Packaging Insights

Trends and Strategic Issues

Product Launch Key Takeouts

7. White Spaces and Innovation Opportunities – Space to Move Into

Growth Segments to Target

Segment Opportunities

Consumer Spaces to Target

List of Tables

List of Tables

Visualization of Eight Countries Growth Opportunities

Visualization of Eight Countries Growth Opportunities (Continued)

Reward and Risk Assessment

Market Value and Split, 2014-2024

Winners and Losers by Category, Value, 2019-2024

Volume Growth by Category, 2014-2024

Winners and Losers by Category, Volume, 2019-2024

Savory Snacks Category Fragmentation, 2019

Key Consumption Volume Shares by Consumer Group, 2019

Consumer Spaces to Target When Entering the Swedish Savory Snacks Sector

List of Figures

List of Figures

Map of Top Opportunity Markets

Map of Top Global Issues

Global Issue Web

GlobalData's Strategic Issues Map

Average Consumer Spend, Peer Group Comparisons, 2013-2024

Market Value and Split, 2013-2024

Value Growth by Category, 2014-2019 and 2019-2024

Value Market Growth by Category, 2013-2024

Winners and Losers by Category, Volume, 2019-2024

Value and Volume Growth by Category, 2013-2024

Private Label Penetration and CAGR, 2014-2019

Cumulative Value Share by Brand, 2019

Contribution of Health & Wellness Brands to Growth

Penetration of Health and Wellness Claims by Category, 2019

Packaging Materials Volume Share, 2019 & 2024

Packaging Closure Materials Volume Share, 2019 & 2024


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