Confectionery in New Zealand, 2020 – Top Growth Opportunities

Top Growth Opportunities for Confectionery in New Zealand provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

New Zealand is one of the smallest confectionery markets in the top 10 in absolute value terms, but it is also expected to show substantial growth over 2019-2024. During 2014-2019, the confectionery market in New Zealand recorded modest growth.


– Among the top ten high potential countries, New Zealand’s confectionery sector ranked second on the GlobalData Opportunity Score and was valued at US$687.2 million in 2019

– New Zealand’s confectionery sector is poised to register value growth at a CAGR of 5.3% over the 2019-2024 period, supported by solid GDP growth and a fast response to the COVID-19 pandemic.

– Furthermore, declining unemployment levels, increasing consumer expenditure, and growth in private investments are expected to boost sales in New Zealand’s consumer sector. However, an aging population and the widening income inequality keeps New Zealand’s economy in an uncertain position

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of New Zealand’s Confectionery consumers.

– This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned

Four Square

Countdown Supermarkets

New World




On the Spot





Ferrero Australia Pty. Ltd.

Sainsbury’s UK

Coop Switzerland


Table of Contents

Table of Contents

1. Introducing a top growth market for Confectionery

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score – overview

Consumer spending trends – peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change

3. Retail and distribution insight – key channels and retailers driving growth

Confectionery retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Consumer spaces to target

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2014-2024

Winners and losers by category, value, 2019-2024

Volume growth by category, 2014-2024

Winners and losers by category, volume, 2019-2024

Confectionery category fragmentation, 2019

Key consumption volume shares by consumer group, 2019

Key consumption motivators by category, 2019

Key consumption motivators by category, 2019 (continued)

Top categories by volume and CAGR, 2014-2019

Average price change by brand, 2019

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2013-2024

Market value and split, 2013-2024

Value growth by category, 2014-2019 and 2019-2024

Value market growth by category, 2013-2024

Winners and losers by category, volume, 2019-2024

Value and volume growth by category, 2013-2024

Private label penetration and CAGR, 2014-2019

Cumulative value share by brand, 2019

Penetration of Health and Wellness claims by category, 2019

Packaging materials volume share, 2019 & 2024

Packaging closure materials volume share, 2019 & 2024

Projected CAGR for top five categories by value, 2019-2024

Price change by category, 2019


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