Top Growth Opportunities: Bakery & Cereals in Denmark

Top Growth Opportunities for Bakery & Cereals in Denmark provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Denmark through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Bakery & Cereals in Denmark provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to –

– Key consumer demographic groups driving consumption within the Denmark market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

– A study of market value and volumes over 2011–2016 for Denmark, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and regional product innovation targeting key consumer needs


– Amongst the top ten high potential countries, the Danish bakery & cereals sector ranked sixth on the GlobalData Opportunity Score and was valued at US$2,235.7 million in 2018.

– The recovering Danish economy is supported by improvement in the labour market with employment increasing. Consumers are therefore increasingly seeking premium bakery & cereals products.

– The overall Danish bakery & cereals sector grew from US$2,109.5 million in 2013 to US$2,235.7 million in 2018. Consequently, the sector is expected to register faster growth at a CAGR of 4.7% over the next 5 years

– The Danish bakery & cereals sector was led by the bread & rolls category, which accounted for highest value share of 39.7% in 2018. Furthermore, it is expected to record healthy growth at 4.5% CAGR over the next five years, offering good growth opportunities in future

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of Denmarks's Bakery & Cereals consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned

Coop Denmark A/S

Seven & I Holdings Co Ltd

Salling Group A/S

Dagrofa ApS

Reitangruppen AS

Aldi Group

Alimentation Couche-Tard Inc

ABC Lavpris A/S

Alimentation Couche-Tard Inc

Table of Contents

Table of contents

1. Introducing a top growth market for bakery & cereals

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score – overview

Consumer spending trends – peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change

3. Retail and distribution insight – key channels and retailers driving growth

Bakery & cereals retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Key recommendations

8. Appendix and Definitions

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2013–2023

Winners and losers by category, value, 2018–2023

Volume growth by category, 2013–2023

Winners and losers by category, volume, 2018–2023

Bakery & cereals category fragmentation, 2018

Key consumption volume shares by consumer group, 2018

Key consumption motivators by category, 2018

Key consumption motivators by category, 2018 (continued)

Top categories by value and CAGR, 2013–2018

Average price change by brand, 2018

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2013–2023

Market value and split, 2013–2023

Value growth by category, 2013–2018 and 2018–2023

Value market growth by category, 2013–2023

Winners and losers by category, volume, 2018–2023

Value and volume growth by category, 2013–2023

Private label penetration and CAGR, 2013–2018

Cumulative value share by brand, 2018

Penetration of Health and Wellness claims by category, 2018

Packaging materials volume share, 2018 & 2023

Packaging closure materials volume share, 2018 & 2023

Projected CAGR for top five categories by value, 2018–2023

Price change by category, 2018


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