Top Growth Opportunities: Bakery & Cereals in Canada

"Top Growth Opportunities: Bakery & Cereals in Canada", provides an overview of the Bakery & Cereal market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereal producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Canada through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to –

– Key consumer demographic groups driving consumption within Canadian market. Improve your consumer targeting by understand who’s driving the market, what they want, and why

– A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and US-specific product innovation targeting key consumer needs


– Despite registering a negative CAGR of -1.8% over 2011-2016, Canada’s Bakery & Cereals market is the fourth largest among the top 10 countries in value terms.

– The per capita expenditure on bakery and cereal products in US$ terms declined by 2.9% CAGR over 2011-2016. However, it is expected to grow at a CAGR of 2.8% during 2016-2021.

– The Canadian Bakery & Cereals market was led by the Bread & Rolls category in 2016, which is forecast to register growth at a CAGR of 3.4% during 2016-2021.

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canadian Bakery & Cereal consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned

Walmart Sobeys



Iga Extra

Metro Plus


Whole Foods

Les 5 Saisons



Marche Extra

The Kellogg Company

George Weston Foods Limited

Grupo Bimbo S.A.B. de C.V.

Mondelez International

General Mills Inc



Post Holdings Inc

Dare Foods Limited


Table of Contents

Table of Contents

1. Introducing a top growth market for Bakery & Cereals

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score – Bakery & Cereals Overview

Consumer bakery spending trends – peer group comparisons

Political, Economic, Social, and Technological Analysis

Enablers and inhibitors of growth

Bakery & Cereals – Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change in Bakery & Cereals

3. Retail and distribution insight – key channels and retailers driving growth

Bakery & Cereals retail channel share – Canada

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

How Health and Wellness Benefits will contribute to growth

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011–2021

Winners and losers by category, value, 2016–2021

Winners and losers by category, volume, 2016–2021

Key consumption volume shares by consumer group, 2016

Top categories by volume and CAGR, 2011–2016

Average price change by brand, 2016

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2011–2021

Market value and split, 2011–2021

Value growth by category, 2011–2016 and 2016–2021

Value market growth by category, 2011–2021

Volume market growth by category, 2011–2021

Value and volume growth by category, 2011–2021

Fragmentation by category, 2011–2016

Private label penetration and CAGR, 2011–2016

Cumulative value share by brand, 2016

Bakery & Cereals in Canada – Contribution to value change by Health & Wellness claim

Penetration of Health and Wellness claims by category, 2016

Packaging materials volume share, 2016 & 2021

Packaging closure materials volume share, 2016 & 2021

Projected CAGR for top five categories by value, 2016–2021


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