Top Growth Opportunities: Confectionery in the Czech Republic

"Top Growth Opportunities: Confectionery in the Czech Republic", provides an overview of the savory snacks food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of confectionery markets in the Czech Republic through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snacks food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to –

– Key consumer demographic groups driving consumption within the Czech market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

– A study of market value and volumes over 2012-2017 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and regional product innovation targeting key consumer needs.


– The Czech Republic’s confectionery market recorded growth at a slow CAGR of 0.2% during 2012-2017 and grew from US$727.3 million in 2012 to US$733.7 million in 2017 and expected to be worth US$1,060.8 million by 2022.

– The Czech Republic is the sixth largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017, larger to the UAE, China, Indonesia and India.

– The growth during the forecast period is primarily attributed to increase in employment rate and disposable incomes which encourages consumers to spend on confectionery products as a way to treat themselves after a hectic day.

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of Czech confectionery consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned


Penny Market



Mars Inc

Table of Contents

Table of Contents

1. Introducing a top growth market for Confectionery

Top 10 global growth opportunities scores 8-9

Top global issues 10

Assessment against global strategic issues 11

GlobalData’s strategic issues map 12

Predicted future issues for the global sector 13

Reward and risk assessment 14

Opportunity score – overview 15

Consumer spending trends – peer group comparisons 16

Political, Economic, Social, and Technological: Analysis 17

Enablers and inhibitors of growth 18

Rewards and opportunities for growth 19

Summary of the market 20

2. Market insight – identifying the opportunities to move into

Market growth by category 22

Value growth of the market 23-24

Volume growth of the market 25-26

Level of premiumization by category 27

Category analysis – key drivers of change 28

3. Retail and distribution insight – key channels and retailers driving growth

Confectionery retail channel share 30

Key Retail Channel trends 31

Routes to market 32-33

Drivers of change in the sector 34

4. Company and brand insight – the competitive landscape defined

Category fragmentation 36

Company and brand strength 37

Private label penetration 38

Brand share by leading supplier 39

International and domestic brand analysis 40

Company and brand strength summary 41

5. Consumer insight – who, what, when, where and why

Strategic issues map 43

Key consumer driver implications 44

Key consumers trends 45

Consumer groups 46

Key Health & Wellness trends 47

Penetration of Health and Wellness claims by category 48

Consumer trends summary 49

6. Product and packaging insights

Key Product Insights 51

Trends and strategic issues – other notable product trends 52

Key Packaging Insights 53

Key product innovation case studies 54

Trends and strategic issues 56-59

Product launch key takeouts 60

7. White spaces and innovation opportunities – space to move into

Growth segments to target 62

Segment opportunities 63

Product launch key takeouts 64

Key recommendations 65-66

8. Appendix and Definitions 68-127

List of Tables

List of Tables

Visualization of 10 countries growth opportunities 8

Visualization of 10 countries growth opportunities (continued) 9

Reward and risk assessment 14

Market value and split, 2012-2022 19

Winners and losers by category, value, 2017-2022 24

Volume growth by category, 2011-2022 25

Winners and losers by category, volume, 2017-2022 26

List of Figures

List of Figures

Map of top opportunity markets 6

Map of top global issues 10

Global issue web 11

GlobalData’s strategic issues map 12

Average consumer spend, peer group comparisons, 2011-2022 16

Market value and split, 2011-2022 19

Value growth by category, 2011-2017 and 2017-2022 22

Value market growth by category, 2011-2022 23

Winners and losers by category, volume, 2017-2022 26

Value and volume growth by category, 2011-2022 27

Fragmentation by category, 2011-2017 36

Private label penetration and CAGR, 2011-2017 38

Cumulative value share by brand, 2017 39

Packaging materials volume share, 2017 & 2022 56-57

Packaging closure materials volume share, 2017 & 2022 58-59

Projected CAGR for top five categories by value, 2017-2022 62


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