Top Growth Opportunities: Confectionery in India

Top Growth Opportunities for Confectionery in India provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in India through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to:

•Key consumer demographic groups driving consumption within the Indian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

•A study of market value and volumes over 2011–2018 for India supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

•White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

•Examples of international and regional product innovation targeting key consumer needs

Top Growth Opportunities for Confectionery in India provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.


– The Indian confectionery sector ranked eleventh on the GlobalData Opportunity Score.

– The Indian confectionery sector was led by the chocolate category, which accounted for a value share of 54.8% in 2018

– The overall Indian confectionery sector was valued at US$4,273.9 million in 2018

– The Indian confectionery sector is set to record value growth exceeding volume growth across all confectionery categories during 2013–2018, signalling that consumers are seeking products of higher value and quality.

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Indian Confectionery consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned






Perfetti Van Melle SpA

Table of Contents

Table of contents

1. Introducing a top growth market for confectionery

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score – overview

Consumer spending trends – peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change

3. Retail and distribution insight – key channels and retailers driving growth

Confectionery retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Segment opportunities

Consumer spaces to target

Price dynamics

Key recommendations

8. Appendix and Definitions

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2013–2023

Winners and losers by category, value, 2018–2023

Volume growth by category, 2013–2023

Winners and losers by category, volume, 2018–2023

Confectionery category fragmentation, 2018

Key consumption volume shares by consumer group, 2018

Key consumption motivators by category, 2018

Key consumption motivators by category, 2018 (continued)

Top categories by volume and CAGR, 2013–2018

Average price change by brand, 2018

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2013–2023

Market value and split, 2013–2023

Value growth by category, 2013–2018 and 2018–2023

Value market growth by category, 2013–2023

Winners and losers by category, volume, 2018–2023

Value and volume growth by category, 2013–2023

Private label penetration and CAGR, 2013–2018

Cumulative value share by brand, 2018

Penetration of Health and Wellness claims by category, 2018

Packaging materials volume share, 2018 & 2023

Packaging closure materials volume share, 2018 & 2023

Projected CAGR for top five categories by value, 2018–2023

Price change by category, 2018


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