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Population Engines: The Rise of Urbanization; Identifying and understanding the future urban landscape

Cities are engines of economic growth and centers of economic activity, with the world's largest 600 cities accounting for 70% of global GDP growth in 2015–25. The urban landscape is in the midst of a transformation, with the focus of the urban world shifting east. Cities in emerging regions in Asia will become major hubs of economic activity, productivity, and innovation, while the dominance of established metropolitan areas in developed regions will decline.


The world's largest 600 cities will account for 30% of global population growth and 70% of global GDP growth in 2015–25, which translates into $35tn.

Despite the fast rate of urbanization, some cities will be shrinking. Surprisingly, some rapidly shrinking cities are capitals and other large cities with major economic clout in their home countries.

Aging populations are an increasingly common issue in emerging regions. 60% of the population growth in the 65-plus age category will take place in the Asia-Pacific region.

Economic success is not necessarily about size. The cities with the largest per capita GDP have populations of less than 2 million.

Reasons to Buy

Discover what the urban landscape will look like in 2025 and access actionable insights on urbanization.

Learn about the changing demographic profile of urban environments globally.

Assess the impact that the economic and social outlook of 2025's urban landscape will have on opportunities and strategic considerations for consumer-centric businesses, including FMCG, food service, retail, and financial services.

Companies Mentioned


L'Oréal South Africa

Burt's Bees

Procter & Gamble


Table of Contents


2.The urban landscape, 2015–25

• Speed of urbanization

• Productivity growth and living standards

• Urban consumer trends

3.Debunking urbanization myths

• Shrinking cities

• Growth in large cities versus small and medium-sized cities

• Changing population patterns



List of Tables


List of Figures



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