TrendSights Analysis: Experience Economy

The Experience Economy trend reflects growing consumer desire for immersive consumption moments. An increasingly one-dimensional shopping experience, coupled with an emphasis on 'experience' rather than 'things', means that consumers are willing to pay more for an enhanced 'brand experience' which can extend beyond the initial consumption moment by hours or even days, and involve sharing with family and friends in unique consumption settings.

Scope

This report examines what Experience Economy means as a consumer trend and why it is important, who is likely to be the target audience, how FMCG brands can best capitalize on the trend, and what the future outlook for the trend will be.

Reasons to buy

Understand which audiences are most affected by the Experience Economy trend.

Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

See the actions that major brands are taking to get ahead of the greater interest in Experience Economy.

Companies mentioned

Pimms

Carlsberg

Sol

Jaegermeister

Zipz

Lush

Cosmetic Kitchen

Weleda

Poptacular

Tesco

Marks & Spencer

La Colombe Draft Latte

Gimdog

Dragonfly Tea.

Table of Contents

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

List of Tables

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List of Figures

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