TrendSights Analysis: Anchoring; Back to basics

Many FMCG companies are already addressing a growing trend of consumers wanting brands to humanize their products, as opposed to complex and artificial modern offerings. The demand for brands to revive products from the past and the desire for products containing simple and authentic ingredients are both strong manifestations of the Anchoring trend. And brands that have been able to adapt their products and values to this trend can be more efficient at creating a deeper emotional engagement with their consumers.

Scope

"TrendSights Analysis: Anchoring" explores the preference for products with simple, familiar, and trustworthy ingredients and packaging, as opposed to the complexity and uncertainty of modern consumption patterns.

Your key questions answered:

How relevant is Anchoring to the different sectors

Which needs and longings motivate this trend

Which consumers are most associated to Anchoring

How can I capitalize on Anchoring for my business

Reasons to buy

Understand the retro feeling many shoppers have in response to today's consumption patterns, helping to develop possible ways of incorporating this trend into your product catalogue.

Consider a specific marketing approach – nostalgia marketing – as a possible supplement to existing approaches.

Reinforce brand's awareness among loyal consumers, who are most familiar with the values and tradition of companies and their products.

Companies mentioned

Coca-Cola Company

Unilever

General Mills

McDonald's

Kashi

Cheetos.

Table of Contents

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

List of Tables

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List of Figures

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