South Africa – The Future of Foodservice to 2023

The South African profit sector foodservice market is dominated by QSR and fast food. A young population with a growing middle class present good growth prospects for operators. However, high unemployment and faltering consumer confidence are denting growth, as is the decline of the South African Rand. Despite the state of the wider economy, total profit sector revenue grew at a CAGR of 2.5% between 2016 and 2018, with growth forecast to contract to 2.0% until 2023.

"South Africa – The Future of Foodservice to 2023” published by GlobalData provides extensive insight and analysis of the South African Foodservice market over the next five years (2018–2023) and acts as a vital point of reference for operators or suppliers. The report includes –

– Overview of South Africa's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on South Africa's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

– Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within South Africa's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

– Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the South African population.

– Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.

– Case Studies: Learn from examples of recent successes and failures within the South African foodservice market.


– The Quick service restaurant (QSR) channel dominated South African profit sector foodservice in 2018, accounting for over 50% of overall revenue.

– FSR attracts younger, family-focused consumers like time-poor experimenters, as well as older traditional consumers like regimented routiners. Growth in the channel is expected to continue, however some pressure will remain owing to continued uncertainty over the country’s economy, especially for operators targeting consumers with lower incomes.

– The coffee and tea shop channel is still in its infancy, but the breadth of food on offer and the continually growing popularity of coffee will ensure that for the next five years operators can expect steady growth. However, will see increasing pressure, especially from QSR operators looking to cash in on the coffee craze.

Reasons to buy

– Specific forecasts of the foodservice market over the next five years (2018–2023) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.

– Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within South Africa's foodservice market.

Companies mentioned

Famous brands Ltd.

Yum! Brands South Africa

McDonald’s South Africa

Spur Corporation Limited

Famous Brands Ltd. (Foodservice)

Nando’s Central Kitchen (Head Office)

Table of Contents

Table of contents


Macroeconomic Context

Introducing the Consumer Segments

Profit Sector Metrics

Profit Sector by Channel

Quick Service Restaurants (QSR)

Full Service Restaurants (FSR)

Coffee and Tea Shops

Pubs, Clubs and Bars

Cost Sector Metrics



Military and Civil Defense

Military and Civil Defense

Appendix and definitions


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