Top Growth Opportunities: Meat in China

"Top Growth Opportunities: Meat in China", identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

The report provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in China and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Get access to –

– Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

– A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

– The degree of influence that the 20 key consumer trends identified by GlobalData have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and China-specific product innovation targeting key consumer needs.

Scope

– China’s meat market saw a slow growth between 2011-2016, and is forecast to see this growth strengthen into 2021.

– China's economic growth has not permitted premiumization in the Meat sector. During 2011-2016 consumers in China had not traded up for Meat.

– Brand consolidation in the Chinese Meat market varies depending on the category. Frozen Meat is the most consolidated category.

– In general, the top domestic meat brands outperform their international counterparts in China.

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Meat consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned

WH Group

Inner Mongolia Praire Xingfa Co. Ltd.

Beijing Ershang Dahongmen Meat Foods Co. Ltd.

Neimenggu Caoyuanxingfa Foods

China Agri-Industries Holdings Limited (COFCO)

Beijing Jinluyi Food Co. Ltd.

Yurun Food Group Ltd.

Shantou Longfeng Foodstuff Co. Ltd

Xiwang Group

Zhongpin Food Industry Co. Ltd.

Table of Contents

Table of Contents

1. Introducing a top growth market for Meat

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score – overview

Consumer spending trends – peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change

3. Retail and distribution insight – key channels and retailers driving growth

Meat retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

How Health & Wellness benefits will contribute to growth

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-2021

Winners and losers by category, value, 2016-2021

Volume growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Key consumption volume shares by consumer group, 2016

Key consumption motivators by category, 2016

Key consumption motivators by category, 2016 (continued)

Top categories by volume and CAGR, 2011-2016

Average price change by brand, 2016

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2011-2021

Market value and split, 2011-2021

Value growth by category, 2011-2016 and 2016-2021

Value market growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Value and volume growth by category, 2011-2021

Fragmentation by category, 2011-2016

Private label penetration and CAGR, 2011-2016

Cumulative value share by brand, 2016

Penetration of Health and Wellness claims by category, 2016

Packaging materials volume share, 2016 & 2021

Packaging closure materials volume share, 2016 & 2021

Projected CAGR for top five categories by value, 2016-2021

Price change by category, 2016

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