Top Growth opportunities: Meat in Portugal

"Top Growth opportunities: Meat in Portugal", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Portugal through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to –

– Key consumer demographic groups driving consumption within the Portugese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why

– A study of market value and volumes over 2011-2016 for Portugal, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and Portugal-specific product innovation targeting key consumer needs


– Portugal will recover from decline to see strong growth, fueled by a recovering economy, and will present a strong opportunity as consumers have increased spending power

– Portugal's Meat market contracted in value terms in the five years to 2016, but is forecast to demonstrate strong growth in the five years to 2021.

– Ambient Meat, Chilled Raw Packaged Meat (Whole Cuts) and Cooked Meats (Counter) will see the fastest US$ value growth between 2016 and 2021.

– Food & Drinks Specialists and Convenience Stores together account for almost the same retail landscape value share as Hypermarkets and Supermarkets. Portuguese consumers seek not only value and choice, but convenience also.

– The top 10 meat brands in Portugal control over a fifth of market value. Private label brands are growing well in the Portuguese meat sector, although the dominance of the top brands in value terms means they are still somewhat marginal.

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of Portugal's Meat consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

– Category, brand, and packaging dynamics are also examined.

– This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned


Capitao Iglo



Nomad Foods




Carne Alentejana



Aoste Stickado


Taste Inc.

Le Gaulois



Kubdu Gourmet


Goldhill Organics


Can Cook

Meat District Jerky Co.

Pingo Doce


Intermarche Super


Continente Modelo

Continente Hipermercados

Jumbo (Auchan)





Continente Bom Dia

Table of Contents

Table of Contents

1. Introducing a top growth market for meat

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global meat sector

Portugal reward and risk assessment

Opportunity score – Portugal overview

Consumer meat spending trends – peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Portugal – rewards and opportunities for growth

Summary of the meat market in Portugal

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of Portugal’s meat market

Volume growth of Portugal’s meat market

Level of premiumization by category

Category analysis – key drivers of change in meat

3. Retail and distribution insight – key channels and retailers driving growth

Meat retail channel share – Portugal

Key Retail Channel trends

Routes to market

Drivers of change in the Meat sector

4. Company and brand insight – the competitive landscape defined

Meat category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier for total meat

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where and why

Strategic issues map

Key consumer drivers implications for meat

Key consumers trends in Portugese meat

Consumer groups

Key Health & Wellness trends

Consumer trends summary

6. Product and packaging insights

Key Product Insights in meat

Trends and strategic issues – other notable product trends

Product & Packaging Insights – key product innovation case studies

Key product innovation case study: Taste Inc. – Ready to Eat Chargrilled Chicken Fillet

Key Packaging Insights

Trends and strategic issues – packaging material trends

Trends and strategic issues – packaging closure

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Product launch key takeouts

Recommendations for new ways to enter the meat market in Portugal

8. Appendix and Definitions

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-2021

Winners and losers by category, value, 2016-2021

Volume growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Key consumption volume shares by consumer group, 2016

Top value CAGR categories, 2011 – 2016

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2011-2021

Market value and split, 2011-2021

Value growth by category, 2011-2016 and 2016-2021

Value market growth by category, 2011-2021

Volume market growth by category, 2011-2021

Value and volume growth by category, 2011-2021

Fragmentation by category, 2011-2016

Private label penetration and CAGR, 2011-2016

Cumulative value share by brand, 2016

Packaging materials volume share, 2016 & 2021

Packaging closure materials volume share, 2016 & 2021

Projected CAGR for top five categories by value, 2016-2021


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