Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Pages: 24
- Published: April 2016
- Report Code: CS0004CT
Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.
Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
The concept of craft sodas has mainstream appeal.
56% of consumers globally would like to see more "craft" style non-alcoholic beverages.
Reasons to buy
Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.
Understand the key motivators driving demand for adult soft drinks.
Discover the best in-class innovation examples of adult soft drinks from around the world.
Franklin & Sons
Table of Contents
2. Trend Opportunities
List of Tables
List of Figures