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Consumer and Market Insights: Wine Market in Germany

Of the three categories analyzed, Still Wine will be the largest as well as fastest growing value category, registering a CAGR of 2.5% during 2015-2019 The Wine market in Germany accounted for more than three- fourth of Wine & Spirits sales during 2010-2013 Bottle is the only outer type used for packaging of products in the German Wine market Private label products had high market penetration of 53.7% in 2014. They compete with brands, which has resulted in a private label products gaining market share from brands during 2011-2014


Canadean’s Consumer and Market Insights report on the Wine market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

• Market data: Overall market value and volume data with growth analysis for 2010-2019

• Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, and others; container data for: Bottle, Carton, Bag-in-Box, and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Key Players

Adriano Ramos Pinto Vinhos SA

Bacardi Limited

Churchill's Wine And Cigars

Davide Campari-Milano S.p.A.

Delaforce Port

East India Madeira

Quinta De La Rosa

Royal Oporto Wine Company

Sogrape Vinhos S.A.

jh Andresen

Codorníu S.A.

Franz Wilhelm Langguth Erben GmbH & Co. KG

Freixenet (Dws) Ltd

Henkell & Co. Sektkellerei Kg

LVMH Moët Hennessy

Louis Vuitton S.A.

Les Grands Chais de France

Pernod Ricard S.A.


Valdo Spumanti Srl

rotkappchen sektkellerei

sektkellerei schloss wachnheim

A. Racke GmbH & KWV International. (Pty) Ltd.

Baldepozzo DOCG

Cloudy Bay Vineyards Ltd

E. & J. gallo Winery

Giorgio Lungarotti

Grand Sud


Schwarze Madchentraube


Viña Concha Y Toro S.A.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview

• Market value and volume for the German Wine market

• Historical and projected consumption in the German Wine market

• Market volume of the German Wine by category

• Historical and project market value of the German Wine by category

• Winners and losers in the German Wine market

• Average category level pricing in the German Wine market

• Segment share of the category and change in market share in the German Wine market

Retail Landscape and Key Distribution Channels

• Leading retailers in the German Wine/Spirits market

• Leading distribution channels in the German Wine market

• Leading distribution channels by category in the German Wine market


• Spirits market by type of packaging

• Spirits market by type of packaging closure/outer

• Spirits market by type of packaging, forecast

Brand and Private Label Share

• Leading brands in the German Wine market by category


• Country context

• Sector overview

• Category data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadian

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (EUR and US$) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (EUR, US$) and volume analysis, 2010-2019

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Wine & Spirits, 2010-2013

Figure 7: Leading distribution channels by category, 2014

Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Brand share analysis by categories, 2014


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