Consumer and Market Insights: Savory Snacks in Greece
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The Savory Snacks market in Greece is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 due to improving per capita GDP. Potato Chips is the largest category in terms of value and is also forecast to register the fastest growth during 2015-2020.
Scope
The Savory Snacks market in Greece will register higher growth in value terms during 2015-2020 compared to 2010-2015.
Private label products had a high market penetration in 2015. Thus, Private Label products are gaining market share from branded products.
The Nuts & Seeds category has the highest volume share in the overall Savory Snacks market.
Hypermarkets & Supermarkets and Convenience Stores are the leading distribution channels in the Greek Savory Snacks market.
Lay’s is the leading brand in Potato Chips category, both in value and volume terms.
Flexible Packaging is the most commonly used packaging material in the Greek Savory Snacks market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Pami S.A.
H VAMVALIS FOODS SA
NUTCO S.A
Melissokomiki Sinergasia Kritis SA
American Pop Corn Company
American Snack Co.
Smartfoods Co.
Tsakiris Chips
OHONOS Snack SA
Chipita S.A
The Kellogg company
The Procter & Gamble Company
Tyrogaridakia Extra
Mondelez International Inc and El Sabor
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