Consumer and Market Insights: Confectionery in Saudi Arabia
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Saudi Arabia’s stable economy and a large young population base are driving the sales in the Confectionery market. The market is led by Chocolate category while the Gum category is forecast to register fastest growth during 2015-2020. Flexible packaging is the most commonly used packaging material in the market.
Scope
• The Confectionery market in Saudi Arabia will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• The consumers in Saudi Arabia prefer to purchase premium quality products in the Confectionery market.
• Gifting culture in Saudi Arabia is driving the sales of mid-to-large pack size in Confectionery products.
• ‘Free From’ attribute drive highest sales in the Gum category with Health and Wellness claims.
• The Saudi Arabian Confectionery is dominated by international companies such as Mars, Incorporated and Mondelez International, Inc.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Ferrero S.p.A.
August Storck Kg
Grupo Arcor
Kraft Foods Group Inc.
Lindt & Sprüngli Ag
Mars Incorporated
Mondelez International Inc
Nestlé S.A.
Ronda Foods
The Hershey Company
Yildiz Holding A.S
Solen Food Industries Inc.
Toms International
Ferrero S.p.A.
Toggi
Perfetti Van Melle SpA
Batook Chewing Gum Ind Ltd.
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