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Colombia Ice Cream – Market Assessment and Forecasts to 2023

The Colombian ice cream sector is led by ‘impulse ice cream – single serve’ category in both value and volume terms, in 2018 while the artisanal ice cream category is forecast to register the fastest value and volume growth during 2018-2023. Grupo Nutresa SA, Colombina S.A. and Popsy Pop are the top three companies in the Colombian ice cream sector while Polet and Popsy are the prominent brands in 'impulse ice cream – single serve' and 'take-home and bulk ice cream', respectively. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products while flexible packaging is the most commonly used pack material in the country. Consumption of ice cream is higher among females than males in the country.

This Country Profile report on the Ice cream sector in Colombia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2013-2023

– Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream – single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023

– Leading players: Market share of companies and private labels in value terms in 2018

– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers

– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton – folding, sleeve, bag, shrink wrap.

Scope

– The per capita consumption of ice cream was higher in Colombia compared to the regional level but lower when compared to the global level in 2018

– Colombian consumers prefer premium products in the ice cream sector

– The health & wellness market is led by the ‘take-home and bulk ice cream’ category in the Colombian ice cream sector

– In the ‘impulse ice cream – single serve’ category, products with health & wellness claims are forecast to grow at a slower CAGR than products without health & wellness claims during 2018-2023

– Flexible packaging is the most commonly used pack material in the Colombian ice cream sector

– Bag/sachet is the most commonly used pack type in the Colombian ice cream sector

– Kids & babies account for the leading share in the consumption of ice cream in Colombia

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Grupo Nutresa SA

Colombina S.A.

Popsy Pop

Helados Mimo`s

Quala S.A.

Rico Helado SAS

La Campiña S.A.

Table of Contents

Table of Contents

Report scope

Executive summary

Colombia in the global and regional context

Colombia in the global and Latin America ice cream sector

Colombia compared to other leading countries in the Latin America

Per capita consumption and expenditure – Colombia compared to the Latin America and global levels

Sector analysis – Ice Cream

Country snapshot – ice cream sector in Colombia

Value and volume analysis – ice cream sector in Colombia

Degree of trading up/down in the Colombian ice cream sector

Cross-category comparison – value and growth rate

Change in category share by value

Cross-category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: artisanal ice cream

Category analysis: impulse ice cream – single-serve

Segment analysis (in value terms): impulse ice cream – single-serve

Segment analysis (in volume terms): impulse ice cream – single-serve

Category analysis: take-home and bulk ice cream

Segment analysis (in value terms): take-home and bulk ice cream

Segment analysis (in volume terms): take-home and bulk ice cream

Distribution analysis

Distribution channel share analysis: ice cream

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018

Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison – with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Consumergraphics

Demographic analysis

Appendix

List of Tables

List of Tables

Country snapshot – leading value categories

Country snapshot – fastest growing segments

Cross-category comparison – by value (2013-2023)

Cross-category comparison – by volume (2013-2023)

Per capita consumption (by category), Colombia compared to Latin America and global levels (in kg), 2018

Impulse ice cream – single-serve – value analysis by segment, 2013-2023

Impulse ice cream – single-serve – volume analysis by segment, 2013-2023

Take-home and bulk ice cream – value analysis by segment, 2013-2023

Take-home and bulk ice cream – volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Category comparison – with health & wellness and without health & wellness claims, 2013-2023

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2013-2023

Per capita expenditure, 2013-2023

Ice cream sales distribution in Colombia – by category, 2018

Brand share (in value and volume terms) in the ice cream sector, 2018

Brand share (in value and volume terms) in the ice cream sector by category, 2018

Key health & wellness product attributes driving sales in Colombia, 2013-2023

Key health & wellness consumer benefits driving sales in Colombia, 2013-2023

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Real GDP and annual growth (%), 2015-2023

Nominal GDP and annual growth (%), 2015-2023

Consumer price inflation (%), 2015-2023

Employed people and unemployment rate (%), 2015-2023

Nominal household final consumption expenditure and annual growth (%), 2015-2023

Population and annual growth (%), 2015-2023

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

List of Figures

List of Figures

Value and volume share of Colombia in the global and Latin America ice cream sector, 2018-2023

Colombia compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Colombia, Latin America, and global, 2013-2023

PCE comparison – Colombia, Latin America, and global, 2013-2023

Market size and growth analysis by value and volume, ice cream sector, 2013-2023

Extent to which consumers are trading up or down in the ice cream sector

Cross-category comparison – by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross-category comparison – by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023

Market size and growth analysis by value and volume, impulse ice cream – single-serve category, 2013-2023

Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023

Share of key distribution channels (in value terms) – ice cream, 2018

Key distribution channel share by category (in value terms), 2018

Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018

Category-wise consolidation/fragmentation (in value terms) – ice cream, 2018

Value of health & wellness claims by category, 2018-2023

Contribution of health & wellness by product attributes, 2018-2023

Contribution of health & wellness by consumer benefits, 2018-2023

Key pack materials in the Colombian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Key pack types in the Colombian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Colombian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

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