Cigarettes in Denmark, 2020

Cigarettes in Denmark, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the tobacco market in Denmark. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

The Danish cigarette market has registered a consistent decline since 2006 after posting relatively buoyant growth during the late 1990s and early 2000s. Having peaked at 8,080 million pieces that year, the market had dropped to 5,675 million pieces in 2019, largely as a result of the impact of price rises and growing restrictions on tobacco promotion and use. Per capita consumption was down at 978 pieces in 2019 or 75% on its level in 1990.


– The Danish market is dominated by filter cigarettes but plain, unfiltered brands were a relatively significant feature, Menthol cigarettes have a relatively strong position in the Danish cigarette market with brands such as Prince, Pall Mall, LD, and LA all offered in this format.

– GlobalData estimates for 2019 are for an overall smoking incidence of 22.5% which is down on levels seen in 2017/18. Males smoking (regular/occasional) is estimated at 24% while female smoking at 21%..

– Duty paid cigarette consumption is expected to decline by 1.3% to 5,625 million pieces in 2030. Per capita consumption is forecast to decline by 5% over the same period to 922 pieces.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

House of Prince

BAT Denmark

Table of Contents

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail Prices

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production & Trade

8. Operating constraints

8.1. Advertising Restrictions

8.2. Health Warnings/Labeling Requirements

8.3. Other Restrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990-2019

Table 2: Releases for Consumption, 2002-2018

Table 3: Cigarette & RYO Sales, million pieces, 2000-2019

Table 4: Per Capita Consumption, 1990-2019

Table 5: Retail Sales Value, 1990-2019

Table 6: Market Breakdown: Filter vs. Plain Cigarettes, 2008-2018, Million Pieces

Table 7: Market Breakdown: Filter vs. Plain Cigarettes, 2008-2018, % of Total

Table 8: Manufacturer Sales & Market Shares, 2000-2019, million pieces

Table 9: Manufacturer Sales & Market Share, 2000-2019, % of Total

Table 10: Prevailing Tax Rates on Cigarettes, 1990-2019

Table 11: EU Countries, Retail Price & Tax Incidence Comparison, Cigarettes, 2019

Table 12: Tax Incidence & Trade Margins in Relation to Retail Prices, 1990-2019

Table 13: Cigarette Prices, June 2020

Table 14: Smoking Population, 1990-2019

Table 15: Smokers by Age Group, Men, 2017

Table 16: Smokers by Age Group, Women, 2017

Table 17: Daily Smokers by Age & Gender, 2017, % of Total

Table 18: Smoking Prevalence by Region, 2006, 2010 & 2013, % Adults Smoking

Table 19: Cigarette Production, 1990-2010

Table 20: Cigarette Imports, 1990-2019

Table 21: Imports by Country of Origin, Million Pieces, 2009-2019

Table 22: Imports by Country of Origin, % of Total, 2009-2019

Table 23: Exports of Cigarettes, 1990-2019

Table 24: Exports of Cigarettes by Country of Destination, 2008-2018, Million Pieces

Table 25: Exports of Cigarettes by Country of Destination, 2009-2019, % of Total

Table 26: Company Profile: British American Tobacco Denmark A/S (House of Prince A/S)

Table 27: Consumption Forecasts to 2030

List of Figures

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance


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