Cigarettes in Madagascar, 2020

Cigarettes in Madagascar, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the tobacco market in Madagascar. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

Madagascar is a small but growing market for cigarettes. Low personal disposable incomes remain the major barrier to growth, with 50% of the population living below the poverty line. Following on from democratic and economic reforms in the late 1980s, cigarette sales nevertheless expanded to reach 3,900 million pieces in 2019, which is almost double the 1990 level. However, when set against the country's fast-growing population, per capita consumption fell to 148 pieces in 2019, or 12.9% below its level in 1990.


– Filter cigarettes account for a growing share of sales, standing at 90% in 2018. While the share of these cigarettes continues to increase, the shift away from plain brands is happening at a slow pace.

– GlobalData estimates that 16.8% of adult males were smokers in 2019, compared with 2% of women. This compares with figures of 18% and 1.4%, respectively, in 1990. Based on these figures, the total adult smoking population was estimated at 1.36 million in 2019

– Mauritius (two million pieces) was the biggest supplier of Mdagascar followed by the UAE (1.5 million pieces).

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

Philip Morris International


Japan Tobacco International

Table of Contents

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail Prices

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production &Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating constraints

8.1. Advertising Restrictions

8.2. Health Warnings/Packaging Restrictions

8.3. Government Restrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990-2019

Table 2: Per Capita Consumption, 1990-2019

Table 3: Market Segmentation, Filter vs. Plain Cigarettes, Million Pieces, 2008-2018

Table 4: Market Segmentation, Filter vs. Plain Cigarettes, %, 2008-2018

Table 5: Manufacturer Sales, Million Pieces, 2000-2019

Table 6: Manufacturer Market Shares, %, 2000-2019

Table 7: Cigarette Prices, MGA/Pack, 2008 & 2010

Table 8: Cigarette Prices, MGA/Pack, 2012-2014

Table 9: Cigarette Prices, MGA/piece, 2012-2014

Table 10: Smoking Population, 1990-2019

Table 11: Tobacco Use by Gender, %, 2008-2009

Table 12: Cigarette Smoking by Age, %, 2008-2009

Table 13: Cigarette Production, 1990-2018

Table 14: Cigarette Imports, 1990-2018

Table 15: Imports by Country of Origin, Million Pieces, 2008-2018

Table 16: Imports by Country of Origin, %, 2008-2018

Table 17: Cigarette Exports, 1990-2018, Million Pieces

Table 18: Exports by Country of Destination, Million Pieces, 2008-2018

Table 19: Exports by Country of Destination, %, 2008-2018

Table 20: Imperial Tobacco MadagascarSA

Table 21: Focus Madagascar

Table 22: Consumption Forecasts, 2020-2030

List of Figures

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance


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