Cigarettes in Brazil, 2020

Cigarettes in Brazil, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the tobacco market in Brazil. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

Brazil is South America's biggest and most influential country. It has made considerable economic progress over the past decade to become a key regional and emerging global economic force. Although one of the world's economic giants, it has had a history of boom and bust on the economic front, with its attempts at development hampered in the past by hyper-inflation and one of the biggest foreign debts. Economic reforms in the 1990s brought some stability to the country's financesl. The market comprises a mix of locally produced domestic Brazilian brands and international brands and remains essentially a contest between Souza Cruz, a British American Tobacco (BAT) subsidiary, and PMI.


– Brazil's cigarette market was the largest in Latin America, although duty paid volume has contracted considerably since the beginning of the 1990s when market volume stood at 164.1 billion pieces.

– The market comprises a mix of locally produced domestic Brazilian brands and international brands

– Per capita sales will remain low at 233 pieces per year in 2030, 8.3% down in 2020. Tighter promotional and smoking restrictions are set to restrain growth overall.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

Philip Morris International


Japan Tobacco International

Table of Contents

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production &Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating constraints

8.1. Advertising Restrictions

8.2. Health Warnings/Labeling Requirements

8.3. OtherRestrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990-2019

Table 2: Cigarette Consumption Including Non-Duty Paid Sales, 1992-2019

Table 3: Per Capita Consumption, 1990-2019

Table 4: Overall Market Structure, 2005-2014, Billion Pieces

Table 5: Overall Market Structure, 2005-2014, % Total Consumption

Table 6: Market Breakdown by Pack Type, 1992-2007, % of Total Market Volume

Table 7: Market Breakdown by Price Sector, 2010 & 2013, %

Table 8: Legitimate Market: Manufacturer Sales, 2000-2019, Billion Pieces

Table 9: Legitimate Market: Manufacturer Market Shares, 2000-2019, % Volume

Table 10: PMI: Market Share by Price Segment, 2001 & 2013

Table 11: Other Cigarette Suppliers/Brands, 2018

Table 12: Brand Family Shares, 2003-2015, % Volume

Table 13: Cigarette Imports by Manufacturer and Brand, 2015

Table 14: Internal Taxes, April 2020

Table 15: Industrialized Product Tax, 1999-2011, IPI R$ per 20

Table 16: Industrialized Product Tax, 2011-2015, Ad Valorem & Specific Rate

Table 17: Tax Incidence, 2012, %

Table 18: Minimum Prices, 2012-2015

Table 19: Smoking Population, 1990-2019

Table 20: Current Smokers Aged 18 Years & Over, by Gender & Region, 2013, %

Table 21: Cigarette Production, 1990-2019

Table 22: Imports of Cigarettes, 1997-2019

Table 23: Imports by Country of Origin, 2009-2019, Million Pieces

Table 24: Imports by Country of Origin, 2009-2019, % Breakdown

Table 25: Exports of Cigarettes, 1990-2019

Table 26: Exports by Country of Destination, 2009-2019, Million Pieces

Table 27: Exports by Country of Destination, 2009-2019, %

Table 28: Souza Cruz S/A

Table 29: Philip Morris Brazil S/A

Table 30: Consumption Forecasts, 2020-2030

List of Figures

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance


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