Cigarettes in Ghana, 2020

Cigarettes in Ghana, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the tobacco market in Ghana. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

Per capita consumption of cigarettes in Ghana was extremely low at only 49 pieces in 2018 and is forecast to 46 pieces in 2019. Nevertheless, the market in theory has considerable potential. Real GDP growth has been boosted in recent years by high prices for gold and cocoa, as well as the start of oil production in 2001. Ghana also has one of the more stable democracies in Africa. However, contraband is notable, with estimates giving it 10% of sales. Legitimate sales in 2017 were estimated at 1,388 million pieces, down 16.4% on 1990 levels, with the performance of the economy and contraband being the main reasons for this sluggish performance.


– Per capita consumption of cigarettes in Ghana is extremely low at only 49 pieces in 2018 and is forecast to

46 pieces in 2019

– British American Tobacco (BAT) Ghana dominates the market with a steady 96.1% of sales in 2018.

– Filter cigarettes dominate sales, accounting for 99.4% of consumption in 2018.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

Philip Morris International


Japan Tobacco International

Table of Contents

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production &Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Government Restrictions

9. Prospects & Forecasts

10. Appendix

10.1. What is this Report About?

10.2. Time Frame

10.3. Product Category Coverage

10.4. Methodology

10.5. About GlobalData

10.6. Disclaimer

10.7. Contact Us

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990-2019

Table 2: Per Capita Consumption, 1990-2019

Table 3: Market Breakdown by Type: Filter vs. Plain, 2008-2018, Million Pieces

Table 4: Market Breakdown by Type: Filter vs. Plain, 2008-2018, %

Table 5: Market Breakdown by Cigarette Length, %, 2008-2018

Table 6: Market Breakdown by Blend, %, 2008-2018

Table 7: Market Breakdown by Pack Type, %, 2008-2018

Table 8: Manufacturer Sales & Market Share, 2000-2019, Million Pieces

Table 9: Manufacturer Sales & Market Share, %, 2000-2019

Table 10: Excise Rates, 2008 & 2009, Cedi/Stick

Table 11: Retail Prices, Alcohol & Tobacco, % change, 2003-2019

Table 12: Smoking Population, 1990-2019

Table 13: Cigarette Use by Age & Sex, 2014, %

Table 14: Cigarette Production, Million Pieces, 1990-2006

Table 15: Cigarette Imports, Million Pieces, 1990-2018

Table 16: Cigarette Imports by Country of Origin, 2008-2018, Million Pieces

Table 17: Cigarette Imports by Country of Origin, 2008-2018, Percentage.

Table 18: Cigarette Exports, Million Pieces, 1996-2018

Table 19: Consumption Forecasts, Million Pieces, 2020-2030

List of Figures

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance


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