Cigarettes in Madagascar, 2017

"Cigarettes in Madagascar, 2017", is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Madagascar is a small but growing market for cigarettes with low personal disposable incomes remaining the major barrier to growth. Cigarette sales have been expanding to reach an estimated 3.8 billion pieces in 2016, 92.5% ahead of 1990 levels. However, when set against the country's fast growing population, per capita consumption levels have fallen to 155 pieces in 2016, 8.8% below their level in 1990. Cigarette volumes are expected to increase year-on-year to 5.57 billion pieces billion pieces in 2026 with stronger economic growth a major driver.

Scope

– Cigarettes sales of 3.80 billion pieces are forecast for 2016, which is 92.5% above 1900 levels.

– Per capita consumption amounted to 155 pieces forecast for 2016, which is 8.8% below 1900 levels.

– The market is dominated by one company, SACIMEM (Société des Cigarettes Mélia de Madagascar) which is a subsidiary of Imperial Tobacco. SACIMEM accounted for an estimated 91.0% of sales in 2016 compared with 8.5% for its nearest rival, Focus Madagascar.

– Cigarette volumes are expected to increase year-on-year to 5.57 billion pieces billion pieces in 2026 with stronger economic growth a major driver.

– Per capita sales are expected to rise to 181 pieces in 2026, 16.2% up on 2016 levels.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

SACIMEM (Société des Cigarettes Mélia de Madagascar) SA

Imperial Tobacco (IT)

Tabaccor

Bolloré

Seita

Tabacalera

Focus Madagascar

Groupe Sipromad

Japan Tobacco Inc. (JTI)

British American Tobacco (BAT)

Altadis

Table of Contents

Table of Contents

1. Overview 5

2. Market Size 6

3. Market Structure 10

4. Manufacturers & Brands 11

5. Taxation & Retail Prices 14

5.1. Taxation 14

5.2. Retail Prices 15

6. The Smoking Population 16

7. Production & Trade 19

7.1. Production 19

7.2. Imports 21

7.3. Exports 25

8. Operating constraints 28

8.1. Advertising Restrictions 29

8.2. Health Warnings/ Packaging Restrictions 30

8.3. Government Restrictions 31

9. Company Profiles 32

10. Prospects & Forecasts 34

11. Appendix 36

11.1. What is this Report About? 36

11.2. Time Frame 37

11.3. Product Category Coverage 38

11.4. Methodology 39

11.5. About GlobalData 41

11.6. Disclaimer 42

11.7. Contact Us 43

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990-2016 7

Table 2: Per Capita Consumption, 1990-2016 9

Table 3: Market Segmentation, Filter v Plain Cigarettes, 2000-2015, Million Pieces 10

Table 4: Market Segmentation, Filter v Plain Cigarettes, 2000-2015, % 10

Table 5: Manufacturer Sales, 2000-2016, Million Pieces 1112

Table 6: Manufacturer Market Shares, 2000-2016, % 1213

Table 7: Cigarette Prices, 2008 & 2010, MGA/Pack 15

Table 8: Cigarette Prices, 2012-2014, MGA/Pack 15

Table 9: Smoking Population, 1990-2016 17

Table 10: Tobacco Use by Gender, 2008-2009, % 18

Table 11: Cigarette Smoking by Age, 2008-2009, % 18

Table 12: Cigarette Production, 1990-2015 20

Table 13: Cigarette Imports, 1990-2015 22

Table 14: Imports by Country of Origin, 2005-2015, Million Pieces 23

Table 15: Imports by Country of Origin, 2000-2015, % 24

Table 16: Cigarette Exports, 1990-2015 26

Table 17: Exports by Country of Destination, 2011-2015, Million Pieces 27

Table 17: Exports by Country of Destination, 2011-2015, % 27

Table 18: SACIMEM (Société des Cigarettes Mélia de Madagascar) SA 32

Table 19: Focus Madagascar 33

Table 20: Consumption Forecasts, 2016-2026 35

List of Figures

List of Figures

Figure 1: Methodology 39

Figure 2: GlobalData at a glance 41

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