Bulgaria Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Bulgaria’s sportswear market was valued at BGN575.4 million in 2020 and is expected to grow with a CAGR of more than 6% by 2025. The sportswear market of Bulgaria experienced a decline of more than 10% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Bulgaria’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by online specialists, other online retailers and department stores. Nike, Adidas, and Decathlon were the top brands in Bulgaria’s sportswear market in 2021.
Overview of Bulgaria sportswear market
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What are the market dynamics of the Bulgarian sportswear market?
Sports clothing: Bulgaria’s sports clothing consisted of womenswear, menswear, and childrenswear, where womenswear and menswear is expected to show the highest growth rate during the forecast period, while childrenswear showed the lowest growth rate. Womenswear and menswear is expected to show a value growth of more than BGN8 billion during 2020-2025, while childrenswear will increase by more than BGN4 billion. In 2020, active was the dominating sportswear type, followed by sports-inspired casual wear, and technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, running and football (soccer only). By value Adidas, Nike and Decathlon were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 7% during 2021-2025, to reach a value of more than BGN250 million by 2025. Bulgaria’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value growth of more than BGN20 million during 2020-2025 and women’s footwear will also increase by more than BGN40 million. In 2020, active was the dominating sports footwear type, followed by technical and sports-inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and Decathlon were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 10% during 2021-2025, to reach a value of more than BGN40 million by 2025. Bulgaria’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Bulgaria’s sports accessories in 2020, followed by sunglasses and scarves. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by technical and active sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Adidas, Nike and Decathlon were the top sports footwear brands by value in 2021.
What are the key segments of Bulgarian sportswear market?
Bulgaria’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.
Bulgaria sportswear market, by key categories
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What are the major distribution channels in Bulgarian sportswear market?
Offline purchases had a major share in Bulgaria’s sportswear market, with online penetration being less than 25% in 2020. The distribution channels in Bulgaria’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by online specialists and other online retailers. The other online retailers is expected to outperform online specialists by 2025.
Bulgaria sportswear market, by distribution channels
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Which are the top sportswear brands of Bulgaria?
The major sportswear brands in Bulgaria’s sportswear market include Nike, Adidas, Decathlon, The North Face, Napapijri, Under Armour, New Balance, Reebok, Puma, Champion, FILA, Mizuno, Descente, Le Coq Sportif, Lotto, Gymshark, HOKA ONE ONE, Kangaroos, Dhb and 2XU. Most of the brands had mass-market price positioning, while Napapijri had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Bulgaria sportswear market, by key brands
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Market report scope
Market size (year – 2020) | BGN575.4 million |
Growth | >6% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail and others. |
Key brands | Nike, Adidas, Decathlon, The North Face, Napapijri, Under Armour, New Balance, Reebok, Puma, Champion, FILA, Mizuno, Descente, Le Coq Sportif, Lotto, Gymshark, HOKA ONE ONE, Kangaroos, Dhb and 2XU. |
This databook provides both the historic and forecast market data of total sportswear sales in Bulgaria. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in sportswear. The forecasts include the impact of COVID-19 on growth. The databook also reveals major brands‘ share in sportswear market with their price and market positioning in 2020. This databook provides both the historic and forecast market data of total sportswear sales in Bulgaria.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
Decathlon
The North Face,Napapijiri
Under Armour
New Balance
Reebok
Puma
champion
Table of Contents
Frequently asked questions
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What was the market value of Bulgaria’s sportswear market in 2020?
Bulgaria’s sportswear market was valued at BGN575.4 million in 2020.
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What is the growth rate of the Bulgarian sportswear market?
Bulgaria’s sportswear market is expected to grow by a CAGR of more than 6% during 2021-2025.
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What are the key categories of Bulgaria’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of the Bulgarian sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by department stores and other online retailers.
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What are the key brands in Bulgaria’s sportswear market?
The top sportswear brands in Bulgaria’s sportswear market include Nike, Adidas, Decathlon, The North Face, Napapijri, Under Armour, New Balance, Reebok, Puma, Champion, FILA, Mizuno, Descente, Le Coq Sportif, Lotto, Gymshark, HOKA ONE ONE, Kangaroos, Dhb and 2XU.
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