Brazil Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026
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The spirits market in Brazil was valued at $9.2 billion in 2021. The market is projected to grow at a CAGR of more than 7% during the forecast period. Specialty spirits was the largest category in the market in terms of value and volume. The liqueurs category is forecast to post the fastest growth value and whiskey is set to be the fastest-growing category in volume terms. Food and drinks specialists was the largest distribution channel in the Brazilian spirits market and glass was the most used pack material followed by rigid plastics and rigid metal. In a city-wise analysis, Sao Paulo emerged as the largest spirits market, followed by Rio de Janeiro and Belo Horizonte. Specialty spirits was the key category in volume terms across the leading cities in the Brazilian spirits sector.
The Brazil spirits market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
Brazil spirits market overview
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What is the city-wise outlook of the Brazil spirits market?The top nine cities in the Brazilian spirits sector are Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Salvador, Fortaleza, Recife, Curitiba, and Belem. Sao Paulo emerged as the largest spirits market, followed by Rio de Janeiro and Belo Horizonte. Vodka was the second largest category by consumption across the leading cities in Brazil.
The top nine cities in the Brazilian spirits sector are Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Salvador, Fortaleza, Recife, Curitiba, and Belem. Sao Paulo emerged as the largest spirits market, followed by Rio de Janeiro and Belo Horizonte. Vodka was the second largest category by consumption across the leading cities in Brazil.
Brazil spirits market, by city
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What are the key categories in the Brazil spirits market?
The key categories in the spirits market in Brazil are brandy, flavored alcoholic beverages, gin and genever, liqueurs, rum, specialty spirits, tequila and mezcal, vodka, and whiskey. Specialty spirits led the Brazilian spirits sector in terms of per capita consumption in 2021, followed by vodka and flavored alcoholic beverages.
Fruit brandy was the largest and fastest-growing segment in the brandy category in 2021. Pre-mixed spirit was the largest segment while alcoholic soft drinks was the fastest-growing segment in the flavored alcoholic beverages category. In the liqueur segment, bitter was the largest segment and fruit liqueur was the fastest growing segment. Light rum was the largest and fastest-growing segment in the rum category in 2021. Raki was the largest segment while sake was the fastest-growing segment in the specialty spirits category. In the vodka segment, unflavored vodka was the largest segment as well as the fastest-growing in the market. Scotch whiskey was the largest segment while Canadian whiskey was the fastest-growing segment in the whiskey category.
Brazil spirits market, by category
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What are the key distribution channels in the Brazil spirits market?
The key distribution channels in the spirits market in Brazil are food and drinks specialists, hypermarkets and supermarkets, on-trade, convenience stores, and e-retailers. Food and drinks specialists dominated the market while convenience stores and e-retailers accounted for the least market value.
Brazil spirits market, by distribution channel
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Which are the key companies in the Brazil spirits market?
The key companies in the Brazil spirits market are Companhia Muller de Bebidas Ltda., Diageo plc, Engarrafamento Pitu Ltda., IRB Tatuzinho 3 Fazendas Ltda, Davide Campari-Milano S.p.A., Grupo Emperador, Cia Muller de Bebidas Ltd, Emperador Distillers Inc, Missiato Industria e Comercio LTDA, Aurora Winery, Pernod Ricard, Long John International Ltd., and Bacardi Ltd.
Brazil spirits market, by key companies
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Market report scope
Market size (2021) | $9.2 billion |
Growth rate | CAGR of >7% |
Forecast period | 2021-2026 |
Key cities | Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Salvador, Fortaleza, Recife, Curitiba, and Belem |
Key categories | Brandy, Flavored Alcoholic Beverages, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey |
Key distribution channels | Food and Drinks Specialists, Hypermarkets and Supermarkets, On-trade, Convenience Stores, and E-retailers |
Key companies | Companhia Muller de Bebidas Ltda., Diageo plc, Engarrafamento Pitu Ltda., IRB Tatuzinho 3 Fazendas Ltda, Davide Campari-Milano S.p.A., Grupo Emperador, Cia Muller de Bebidas Ltd, Emperador Distillers Inc, Missiato Industria e Comercio LTDA, Aurora Winery, Pernod Ricard, Long John International Ltd., and Bacardi Ltd |
This report provides:
- Overall sector value and volume data with growth analysis for 2016-2026.
- Value and growth analysis for brandy, flavored alcoholic beverages, gin and genever, liqueurs, rum, specialty spirits, tequila and mezcal, vodka and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
- Market share of companies (in value terms) and private labels (in value terms) in 2021.
- Percentage of sales within each category through distribution channels.
- Consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.
Diageo plc
Engarrafamento Pitu Ltda.
IRB Tatuzinho 3 Fazendas Ltda
Davide Campari-Milano S.p.A.
Grupo Emperador
Cia Muller de Bebidas Ltd
Emperador Distillers Inc
Missiato Industria e Comercio LTDA
Aurora Winery
Pernod Ricard
Long John International Ltd.
Bacardi Ltd
Stock Spirits Group PLC
Fratelli Branca Distillerie
Davide Campari-Milano S.p.A.
Rémy Cointreau
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Frequently asked questions
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What was the Brazil spirits market size in 2021?
The spirits market in Brazil was valued at $9.2 billion in 2021.
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What is the Brazil spirits market growth rate?
The spirits market in Brazil is projected to grow at a CAGR of more than 7% during the forecast period.
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Which are the key cities in the Brazil spirits market?
The top nine cities in the Brazilian spirits market are Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Salvador, Fortaleza, Recife, Curitiba, and Belem.
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What are the key categories in the Brazil spirits market?
The key categories in the spirits market in Brazil are brandy, flavored alcoholic beverages, gin and genever, liqueurs, rum, specialty spirits, tequila and mezcal, vodka, and whiskey.
-
What are the key distribution channels in the Brazil spirits market?
The key distribution channels in the spirits market in Brazil are food and drinks specialists, hypermarkets and supermarkets, on-trade, convenience stores, and e-retailers.
-
Which are the key companies in the Brazil spirits market?
The key companies in the Brazilian spirits market are Companhia Muller de Bebidas Ltda., Diageo plc, Engarrafamento Pitu Ltda., IRB Tatuzinho 3 Fazendas Ltda, Davide Campari-Milano S.p.A., Grupo Emperador, Cia Muller de Bebidas Ltd, Emperador Distillers Inc, Missiato Industria e Comercio LTDA, Aurora Winery, Pernod Ricard, Long John International Ltd., and Bacardi Ltd.
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