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Brazil Ice Cream – Market Assessment and Forecasts to 2023

The Brazilian ice cream sector is led by impulse ice cream-single serve category in value terms is also expected to register the fastest value growth during 2018-2023. Hypermarkets& supermarkets is the leading distribution channel for ice cream products in the country. The take-home and bulk ice cream category accounted for higher value sales than impulse ice cream – single serve category in the health & wellness market in 2018. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics and paper& board. Unilever, Froneri International Limited and Sorvetes Creme Mel SA are the leading companies in the sector.

This Country Profile report on the Ice cream sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2013-2023

– Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream – single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023

– Leading players: Market share of companies and private labels in value terms in 2018

– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers

– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton – folding, sleeve, bag, shrink wrap.

Scope

– The per capita consumption of ice cream was lower in Brazil compared to the global and regional levels in 2018

– The Brazilian consumers prefer premium products in the ice cream sector

– The 'impulse ice cream-single serve' was the largest category in both value and volume terms in Brazilian ice cream sector during 2018-2023

– Hyper markets& super markets is the leading distribution channel in the Brazilian ice cream sector

– Unilever accounted for maximum shares in the Brazilian ice cream sector, in 2018

– Flexible packaging is the most commonly used pack material in the Brazilian ice cream sector

– Babies& kids consumers account for the leading share in the consumption of ice cream products in Brazil

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Companhia Brasileira de Distribuicao

Diletto

General Mills Inc

Nestle S.A. – Brands

Nestle SA

Tofutti Brands Inc

Unilever N.V.

Unilever Plc

Table of Contents

Table of Contents

Report scope

Executive summary

Brazil in the global and regional context

Brazil in the global and Latin America ice cream sector

Brazil compared to other leading countries in the Latin America

Per capita consumption and expenditure – Brazil compared to the Latin America and global levels

Sector analysis – Ice Cream

Country snapshot – ice cream sector in Brazil

Value and volume analysis – ice cream sector in Brazil

Degree of trading up/down in the Brazilian ice cream sector

Cross-category comparison – value and growth rate

Change in category share by value

Cross-category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: artisanal ice cream

Category analysis: impulse ice cream – single-serve

Segment analysis (in value terms): impulse ice cream – single serve

Segment analysis (in volume terms): impulse ice cream – single serve

Category analysis: take-home and bulk ice cream

Segment analysis (in value terms): take-home and bulk ice cream

Segment analysis (in volume terms): take-home and bulk ice cream

Distribution analysis

Distribution channel share analysis: ice cream

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018

Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison – with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Appendix

List of Tables

List of Tables

Country snapshot – leading value and volume categories

Cross-category comparison – by value (2013-2023)

Cross-category comparison – by volume (2013-2023)

Per capita consumption (by category), Brazil compared to Latin America and global levels (in kg), 2018

Impulse ice cream – single-serve – value analysis by segment, 2013-2023

Impulse ice cream – single-serve – volume analysis by segment, 2013-2023

Take-home and bulk ice cream – value analysis by segment, 2013-2023

Take-home and bulk ice cream – volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Category comparison – with health & wellness and without health & wellness claims, 2013-2023

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2013-2023

Per capita expenditure, 2013-2023

Ice cream sales distribution in Brazil – by category, 2018

Brand share (in value and volume terms) in the ice cream sector, 2018

Brand share (in value and volume terms) in the ice cream sector by category, 2018

Key health & wellness product attributes driving sales in Brazil, 2013-2023

Key health & wellness consumer benefits driving sales in Brazil, 2013-2023

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2015-2023

Nominal GDP and annual growth (%), 2015-2023

Consumer price inflation (%), 2015-2023

Employed people and unemployment rate (%), 2015-2023

Nominal household final consumption expenditure and annual growth (%), 2015-2023

Population and annual growth (%), 2015-2023

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

Value/volume change at segment level

List of Figures

List of Figures

Value and volume share of Brazil in the global and Latin America ice cream sector, 2018-2023

Brazil compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Brazil, Latin America, and global, 2013-2023

PCE comparison – Brazil, Latin America, and global, 2013-2023

Market size and growth analysis by value and volume, ice cream sector, 2013-2023

Extent to which consumers are trading up or down in the ice cream sector

Cross-category comparison – by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross-category comparison – by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023

Market size and growth analysis by value and volume, impulse ice cream – single serve category, 2013-2023

Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023

Share of key distribution channels (in value terms) – ice cream, 2018

Key distribution channel share by category (in value terms), 2018

Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018

Private label penetration by category (in value terms), 2018

Growth analysis, private label and brands, 2013-2018

Category-wise consolidation/fragmentation (in value terms) – ice cream, 2018

Value of health & wellness claims by category, 2018-2023

Contribution of health & wellness by product attributes, 2018-2023

Contribution of health & wellness by consumer benefits, 2018-2023

Key pack materials in the Brazilian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Key pack types in the Brazilian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Brazilian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Brazilian ice cream sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

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