Brazil Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

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The Brazil baby food market size was valued at BRL3.33 billion ($622.7 million) in 2021 and is expected to decline at a negative CAGR of more than 2% during 2021-2027. Nestlé and Danone Group together accounted for more than 90% of value sales in the Brazilian baby food sector in 2021. Moreover, hypermarkets & supermarkets were the leading distribution channel in the Brazilian baby food space. The Brazil baby food market research report provides extensive and highly detailed current and future market trends in the Brazilian market.

Brazil Baby Food Market Outlook

Brazil Baby Food Market Outlook

To gain more information about the Brazil baby food market forecast, download a free report sample

Brazil Baby Food Market Segmentation by Category

The key categories in the Brazil baby food market are baby milks, baby cereals & dry meals, and baby wet meals & other. The baby milk category led the market in 2021 and is forecast to decline in the future. The diminishing value and volume sales of baby milk can mainly be attributed to the Brazilian Ministry of Health’s policy of giving free powdered milk to low-income families and many Brazilian mothers are opting to purchase infant milk powder instead of breastfeeding.

Brazil Baby Food Market Analysis, by Categories

Brazil Baby Food Market Analysis, by Categories For more category insights into the Brazil baby food market, download a free report sample

Brazil Baby Food Market Segmentation by Distribution Channel

The key distribution channels in the Brazil baby food market are hypermarkets & supermarkets, drugstores & pharmacies, convenience stores, and e-retailers, among others. Hypermarkets & supermarkets were the leading distribution channel in the Brazilian baby food sector in 2021.

Brazil Baby Food Market Analysis, by Distribution Channels

Brazil Baby Food Market Analysis, by Distribution Channels For more distribution channel insights into the Brazil baby food market, download a free report sample

Brazil Baby Food Market - Competitive Landscape

Some of the leading manufacturers in the Brazil baby food market are Nestlé, Danone Group, Mead Johnson (Reckitt Benckiser), Wow! Nutrition, and Nutrimental SA. In 2021, Nestlé led the Brazilian baby food sector in both value and volume terms.

Brazil Baby Food Market Analysis, by Leading Manufacturers

Brazil Baby Food Market Analysis, by Leading ManufacturersTo know more about leading baby food players in Brazil, download a free report sample

Brazil Baby Food Market Overview

Market Size 2021 BRL3.33 billion ($622.7 million)
CAGR (2021-2027) <(2)%
Key Categories Baby Milks, Baby Cereals & Dry Meals, and Baby Wet Meals & Other
Key Distribution Channels Hypermarkets & Supermarkets, Drugstores & Pharmacies, Convenience Stores, and E-Retailers
Leading Manufacturers Nestlé, Danone Group, Mead Johnson (Reckitt Benckiser), Wow! Nutrition, and Nutrimental SA

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work, and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone Group
Mead Johnson (Reckitt Benckiser)
Wow! Nutrition
Nutrimental SA

Table of Contents

Table of Contents

Introduction

Executive Summary

Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Brazil Compared with Other Leading Countries in the Latin American Market

PCC and PCE of Brazil Compared with Global and Latin American Markets

Background

Births

The Consumer

Sociodemographic Trends

Working Women

Working Women Legislation

Breastfeeding Trends Promotion

Breastfeeding Trends Prevalence

Breastfeeding Trends Duration

Regulations

Overview

Brazil Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Production and Trade

Imports

Exports

Production

Distribution

Channel Share Analysis

Baby Food Retailing

Economic Background

GDP Growth and Inflation

Prospects and Forecasts

Future Trends

Definitions

Appendix

Summary Methodology

About GlobalData

Table

List of Tables

Birth & population trends, 2008-2027

Births & birth rates by region, 2014, 2015, 2017, 2019, and 2020

Fertility rates by region, 2000 and 2010

Area, population & GDP by region & states, 2010, 2017, 2020, and 2021

Largest cities, population, 2018

Regional variation in income, 2015, 2018, and 2019

Resident population in Brazil and federation units, 2020 and 2021

Total population by income levels, 2003 and 2013

Population by class, 2000, 2005, and 2010

Population by income group, 2003, 2011, 2014, and 2018

Average salaries & price rises, 2012-2018

Eating habits by age of baby, 2008

Births by age of mother, 2011 and 2014-2020

Number of women of childbearing age by age group, 2010 and 2018-2021

Women in employment, 2012-2019

Working women by type of job, 2003 & 2011

Trends in breastfeeding rates, 1986, 1996, 2006, and 2013

Mothers breastfeeding on discharge from hospital, 2006

Breastfeeding rates in state capitals, 2006

Breastfeeding by age of baby, 2006

Breastfeeding trends by region, 1999, 2008, & 2013

Breastfeeding duration by sociodemographic characteristics of mothers, 2006

Trends in breastfeeding duration, 1996 & 2006

Other sustenance by age of baby, 2006

Leading categories (value) and (volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-2021

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-2021

Baby milks: brand shares, value & volume, %, 2015-2021

Baby cereals & dry meals: SKUs by pack type, 2021

Baby cereals & dry meals: SKUs by pack size, 2021

Baby cereals & dry meals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-2021

Baby cereals & dry meals: brand shares, value & volume, %, 2015-2021

Baby wet meals & other: SKUs by pack type, 2021

Baby wet meals & other: SKUs by pack size, 2021

Baby wet meals & other: brand price positioning analysis, 2021

Baby wet meals & other: manufacturer shares, value & volume, %, 2015-2021

Baby wet meals & other: brand shares, value & volume, %, 2015-2021

Baby milks & cereals: trends in imports, 2014-2020

Imports of baby milks & cereals by country of origin, 2018-2020

Other baby food: trends in imports, 2014-2020

Imports of other baby food by country of origin, 2018-2020

Baby milks & cereals: trends in exports, 2014-2020

Exports of baby milks & cereals by country of destination, 2018-2020

Other baby food: trends in exports, 2014-2020

Exports of other baby food by country of destination, 2018-2020

Change in distribution share, 2015-2021

Baby food: sales by outlet type, % value, 2015-2021

Baby food: sales by type of food & outlet type, % value, 2021

Drugstores & pharmacy chains, 2018

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2008-2027

Baby food: market value, current prices ($ million), 2015-2021

Baby food: market value, constant prices, 2015-2021

Baby food: market volume, million kg, 2015-2021

Baby food: per capita expenditure, current prices ($), 2015-2021

Baby food: per capita expenditure, constant prices, 2015-2021

Baby food: per capita consumption, kg, 2015-2021

Baby milks: category segmentation, value & volume, 2015-2021

Baby food: market value, current prices ($ million), 2021-2027

Baby food: market value forecasts, constant prices, 2021-2027

Baby food: market volume forecasts, million kg, 2021-2027

Baby food: per capita expenditure, current prices ($), 2021-2027

Baby food: per capita expenditure, constant prices, 2021-2027

Baby food: per capita consumption, kg, 2021-2027

Exchange rates: LCU per $, 2015-2021

Exchange rates: LCU per $, 2022-2027

SKUs allocation by product type

Figures

List of Figures

Value and volume shares of Brazil in the global and Latin American baby food sectors, 2021-2026

Brazil compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison Brazil, Latin America, and global, 2016-2026

PCE* comparison Brazil, Latin America, and global, 2016-2026

Resident population in Brazil and federation units, 2021

Baby food: sector size (value), 2015-2021

Baby food: sector size (volume), 2015-2021

Market size and growth analysis by value and volume, baby food sector, 2015-2027

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, % value, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-2027

Baby milks: per capita expenditure & consumption, 2015-2021

Baby milks: per capita expenditure & consumption by age group, 2015-2021

Baby milks: segmentation, value, and volume, 2015-2021

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-2027

Baby cereals & dry meals: per capita expenditure & consumption, 2015-2021

Market size and growth analysis by value and volume, baby wet meals & other category, 2015-2027

Baby wet meals & other: per capita expenditure & consumption, 2015-2021

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (BRL billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Frequently asked questions

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