South Korea Baby Food, 2021

South Korea Baby Food, 2021, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the South Korean market.

Government incentives to encourage childbirth have so far proved unable to reverse the birth trend, and the country has one of the lowest crude birth rates in the world. The baby population is expected to continue to fall up to 2023 and then increase only slightly, and this will inevitably have a negative impact on overall volume and per capita consumption of baby food.

What else does this report offer?

– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

– Future projections considering various trends which are likely to affect the industry.

Scope

– Milks claim 58% of the total baby food market, while cereals & dry meals constitute the second largest category; but volumes have declined in the face of competition from ready-to-feed baby meals as the consumers can mostly afford commercially prepared baby food.

– The vast majority of baby food is manufactured within the country, and suppliers are increasingly looking abroad to expand their sales.

– Multinational representation is very low, due mainly to the supremacy of the two leading domestic suppliers, Namyang and Maeil. Small-scale outlets remain important in the distribution of baby food but have been losing share to modern grocery outlets, which account for the majority of sales

– Sales via e-commerce have expanded rapidly in recent years with over 60% of consumers saying they have bought infant formula online, and over 50% of baby meals were bought online. Many overseas brands are available online, alongside domestic companies online. There is therefore expected to be little change in total consumption, although wet meals, drinks and finger foods will grow rapidly at the expense of cereals & dry meals, while sales of milks will grow very slowly.

Reasons to buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Maeil

Namyang

Ildong Foodis

Pasteur

Table of Contents

Table of Contents

Introduction

Executive Summary

Market Environment

Value And Volume Growth Analysis By Region

Growth Analysis Of South Korea Compared To Other Leading Countries In The Asia Pacific Market

PCC And PCE Of South Korea Compared To Global And Asia Pacific Markets

Background

Births

The Consumer

Socio Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

South Korean Baby Food sector snapshot

Market Size Analysis

Manufacturer

Shares

Category Analysis

Baby Milks

Baby Cereals

Baby Meals & Others

Production And Trade

Distribution

Baby Food Retailing

Economic Background

Prospects And Forecasts

Population Growth

Birth & Population Projections

South Korean Baby Food Sector Snapshot

Impact of COVID 19

Consumer Attitude

Definition

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Tables

List of Tables

Birth & Population Trends, 2010 2020

Live Births By City & Province (‘000), 2013 2018

Composition Of Live Births By Age Group of Mothers, %, 2013 2018

Women Of Childbearing Age, By Age Group, 2013 & 2020

Economically Active Women By Age Group, 2017 & 2019

Breastfeeding Rates By Age Of Baby, %, 2000-2018

Exclusive Breastfeeding Rates By Age Of Baby, %, 2000 2018

Mothers Ever Breastfeeding, 2018

Breastfeeding Patterns Of Married Women, By Week/Month, 2018

Leading Categories (Value), 2020

Leading Categories (Volume), 2020

Baby Food: Manufacturer Shares, Value & Volume, %, 2013-2020

Baby Food: Manufacturer Shares By Category, %, 2020

Baby Milks: Retail vs. Online Sales, 2018-2020

Baby Milks: Facings Allocation By Type Of Packaging, 2020

Baby Milk Powder: Facings Allocation By Pack Size, 2020

Liquid Baby Milks: Facings Allocation By Pack Size, 2020

Baby Milks: Brand Price Positioning Analysis, 2020

Baby Milks: Manufacturer Shares, % Value & Volume, 2013 2020

Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2020

Baby Cereals: Facings Allocation By Pack Size, 2020

Baby Cereals: Facings Allocation By Pack Type, 2020

Baby Cereals & Dry Meals: Manufacturer Shares, 2014 2020

Wet Baby Meals: Facings Allocation By Type And Size Of Packaging, 2017 & 2020

Finger Foods: Facings Allocation By Type And Size Of Packaging, 2020

Drinks: Facings Allocation By Type And Size Of Packaging, 2020

Wet Meals: Brand Price Positioning Analysis, 2020

Finger Foods: Brand Price Positioning Analysis, 2020

Drinks: Brand Price Positioning Analysis, 2017

Baby Meals & Others: Manufacturer Shares, Value & Volume, %, 2014 2020

Baby Milks & Cereals: Trends In Imports, 2013 2019

Imports Of Baby Milks & Cereals By Country Of Origin, 2017 2019

Other Baby Food: Trends In Imports, 2013 2019

Imports Of Other Baby Food By Country of Origin, 2017 2019

Baby Milks & Cereals: Trends In Exports, 2013 2019

Exports of Baby Milks & Cereals By Country Of Destination, 2017 2019

Other Baby Food: Trends In Exports, 2013 2019

Exports Of Other Baby Food By Country Of Destination, 2017 2019

Change In Distribution Share, 2014 2019

Baby Meals: Sales By Outlet Type, % Value, 2014 2020

Consumer Habits Regarding Online Baby Meal Purchases, 2020

Baby Food: Sales By Outlet Type, % Value, 2014 2020

Birth & Population Projections, 2014 2026

Leading Categories (Value), 2020

Baby Food: Category Growth, 2020 2026

Definitions Category

Definitions Terminology

Baby Population, Number Of Babies ’000, 2011 2026

Baby Food: Market Value, Current Prices, 2014 2020

Baby Food: Market Value, Constant Prices, 2014 2020

List of Figures

List of Figures

Value and Volume Share of South Korea In The Global And Asia Pacific Baby Food Sector, 2019 2024

South Korea Compared To The Other Top Countries In Terms Of Market Share, Growth, And Competitive Landscape

PCC Comparison South Korea, Asia Pacific, And Global, 2014 2024

PCC comparison South Korea, Asia Pacific, And Global, 2014 2024

Baby Food: Sector Size (Value), 2014 2020

Baby Food: Sector Size (Volume), 2014 2020

Market Size And Growth Analysis By Value And Volume, Baby Food Sector, 2014 2026

Baby Food: Manufacturer Shares, Value %, 2020

Baby Food: Manufacturer Shares, Volume %, 2020

Baby Food: Manufacturer Shares By Category, % Value, 2020

Market Size And Growth Analysis By Value and Volume, Baby Milks, 2014 2026

Baby Milks: Per Capita Expenditure & Consumption, 2014 2020

Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2014 2020

Baby Milks: Segmentation, Value and Volume, 2014 2020

Leading Companies (In Value and Volume Terms) In The Baby Milk Category, 2020

Market Size And Growth Analysis By Value And Volume, Baby Cereals Category, 2014 2026

Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2014 2020

Leading Companies (In Value And Volume Terms) In The Baby Cereals Category, 2020

Market Size And Growth Analysis By Value And Volume, Baby Wet Meals Category, 2014 2026

Baby Meals: Per Capita Expenditure & Consumption, 2014 2020

Leading Companies (In Value And Volume Terms) In The Baby Wet Meals Category, 2020

Share Of Key Distribution Channels (In Volume Terms) Baby Food, 2020

GDP At Current Prices ( Billion) And Annual Growth (%)

Real GDP Growth Rate (%) (2014-2026)

Consumer Price Inflation (%) (2014-2026)

Unemployment Rate

Live Births (000’s)

Baby Population

Total Population

Crude Birth Rate (%)

Sector Forecast (Value) & (Volume)

Per Capita Expenditure, 2020

Per Capita Consumption, 2020

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