South Africa Baby Food, 2021

“South Africa Baby Food, 2021” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the South Africa market.

The number of live births has generally been falling over the past decade, but the period 2017-2020 saw small increases, providing a limited boost to the sector at a time of economic difficulty.Retail sales stood at R5.3 billion (US$320 million) in 2020, up 33% on 2014. The sector remained vibrant up to 2016, despite a poor economic climate, but has recently been adversely affected by the increasingly severe economic downturn. However, the sector has expanded marginally in real terms over this period, despite the significant drop in sales in 2020 due to the outbreak of COVID-19. The sector is expected to have contracted by at least 4% in value and 3% in volume in 2020, due to the pandemic. While sales should begin to grow again in 2021, they are not likely to reach 2019 levels again until 2022.Baby food is distributed through a variety of outlets in South Africa and there are no restrictions on its sale. Supermarkets are the main source of supply, accounting for over half of value sales, while hypermarkets are growing in importance

What else does this report offer?

– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

– Future projections considering various trends which are likely to affect the industry.

Scope

– The annual number of live births has been around one million since 2015

– The baby milks category is expected to grow at a CAGR of 5.7% by value during 2020-2026

– The rising popularity of later-stage milks has reduced the share held by first-stage milks, but these still make up nearly 40% of value

– The vast majority of imports of milks and cereals now originate from Germany, the Netherlands, and France, in terms of value

Reasons to buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Nestlé

Danone

Hero

Hipp

Table of Contents

Table of Contents

Introduction

Executive summary

Market environment

Value and volume growth analysis by region

Growth analysis of South Africa compared to other leading countries in Middle East & Africa market

PCC and PCE of South Africa compared to global and Middle East & Africa markets

Background

Births

The consumer

Socio demographic trends

Working women

Breastfeeding trends

Regulations

Overview

South African baby food sector snapshot

Market size analysis

Manufacturer shares

Category analysis

Baby milks

Baby cereals

Baby meals & others

Baby drinks

Production and trade

Production

Imports

Exports

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

South Africa macroeconomic analysis

Prospects and forecasts

Population growth

Birth & population projections

South African baby food sector snapshot

Impact of COVID 19

Future trends

Definitions

Appendix

Summary methodology

About GlobalData

List of Tables

List of Tables

Birth & population trends, 2009 2020

Live births by city & province (‘000), 2012 2018

Socio economic classes, 2008 2017

Ownership of household goods, 2011 2018

Annual average household expenditure on food, beverages & tobacco by population group, 2014/15

Reasons for choosing baby food, 2018

Number of women of childbearing age, by age group, 2013 & 2020

Current birth registrations by age of mother, 2014 2018

Estimated total fertility rates, 1996 2016

Female employment trends, 2010 2020

Employment situation by population group, 2020

Breastfeeding status by age, 2003/04 and 2016

Breastfeeding rates by socio demographic characteristics, 1998, 2003 & 2016

Breastfeeding status by age, 2016

Consumption of liquids and solids, by age, 2016

Mean & median duration of breastfeeding by socio demographic characteristics, 2016

Leading categories (value), 2020

Leading categories (value), 2020

Baby food: manufacturer shares, value & volume, %, 2013 2020

Baby food: manufacturer shares by category, %, 2020

Baby milks: brand price positioning analysis, 2020

Baby milks: manufacturer shares, % value & volume, 2014 2020

List of Figures

List of Figures

Value and volume share of South Africa in the global and Middle East & Africa baby food sector, 2019 2024

South Africa compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison South Africa, Middle East & Africa, and global, 2014 2024

PCC comparison South Africa, Middle East & Africa, and global, 2014 2024

Baby food: sector size (value), 2014 2020

Baby food: sector size (volume), 2014 2020

Market size and growth analysis by value and volume, baby food sector, 2014 2026

Baby food: manufacturer shares, value %, 2013 2020

Baby food: manufacturer shares, volume %, 2016 2020

Baby food: manufacturer shares by category, % value, 2020

Market size and growth analysis by value and volume, baby milks sector, 2014 2026

Baby milks: per capita expenditure & consumption, 2014 2020

Baby milks: per capita expenditure & consumption by age group, 2014 2020

Baby milks: segmentation, value and volume, 2014 2020

Leading companies (in value and volume terms) in the baby milk category, 2020

Market size and growth analysis by value and volume, baby cereals category, 2014 2026

Baby cereals & dry meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby cereals category , 2020

Market size and growth analysis by value and volume, baby wet meals category, 2014 2026

Baby meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby wet meals category, 2020

Market size and growth analysis by value and volume, baby drinks category, 2014 2026

Baby drinks: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby drinks category, 2020

Share of key distribution channels (in volume terms) baby food, 2019

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