Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

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Morocco Baby Food Market Report Overview

The Morocco baby food market size valued at MAD1 billion in 2021. The market will garner a CAGR of less than 1% during 2021-2027. The Morocco baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Morocco Baby Food Market Growth Outlook, 2021-2027 (MAD Billion)

Morocco Baby Food Market Growth Outlook, 2021-2027 (MAD Billion)

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The Morocco baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Morocco.

Market Size (2022) MAD1.1 billion
CAGR (2022-2028) <1%
Historical Period 2015-2021
Forecast Period 2021-2027
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

Key Distribution Channels ·        Drugstores & Pharmacies

·        Hypermarkets and Supermarkets

·        Convenience Stores

·        Department Stores

Leading Manufacturers ·        Nestlé

·        Danone Group

·        Agro-Foods

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Morocco Baby Food Market Trends

Women’s participation in the workforce is still in its nascent stage in Morocco. Many women are in unpaid employment, usually within their own extended families. Furthermore, in 2020, working women were disproportionately affected by the COVID-19 pandemic in terms of job losses.

The maternity legislation and breastfeeding legislation in the country are leading to a decline in breastfeeding rates. Although breastfeeding in the hours after birth is a widespread practice in Morocco, there is a very rapid fall-off in the rate of exclusive breastfeeding. In rural areas, particularly, there is a custom of introducing solids to babies from the age of two months. The rising demand for solids for babies from a fairly younger age-group will further propel the baby food market demand in Morocco.

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Morocco Baby Food Market Segmentation by Categories

The key categories in the Morocco baby food market are:

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other

In terms of volume, the baby milks category emerged as the baby food market leader in Morocco during 2021. First-stage milk, growing-up milk, and follow-on milk were the main segments in this category. First-stage milk remained the largest baby milks segment in the Moroccan market in 2021.

Baby milks accounted for the largest Morocco baby food market value in 2021

Baby milks accounted for the largest Morocco baby food market value in 2021

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Segments Covered in Morocco Baby Food Market Report

 Morocco Baby Food Categories Outlook (Value, MAD Billion, 2015-2027)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals

Morocco Baby Food Distribution Channel Outlook (Value, MAD Billion, 2015-2027)

  • Drugstores & Pharmacies
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Department Stores

 Morocco Baby Food Market Segmentation by Distribution Channels

Drugstores & Pharmacies dominated the Morocco baby food market share in 2021

Drugstores & Pharmacies dominated the Morocco baby food market share in 2021

The key distribution channels in the Morocco baby food market are:

  • Drugstores & Pharmacies
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Department Stores

Drugstores & pharmacies gained the highest share in 2021, reflecting its growing importance, especially in first-stage, and second-stage baby milk category. Hypermarkets & supermarkets followed the lead and emerged as the second-most adopted distribution channel. Furthermore, online purchasing is becoming increasingly important for baby food. This channel further boomed in 2020 amid the COVID-19 pandemic.

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Morocco Baby Food Market - Competitive Landscape

Nestlé led the Moroccan baby food sector value and volume in 2021

Nestlé led the Moroccan baby food sector value and volume in 2021

The leading baby food companies in Morocco are:

  • Nestlé
  • Danone Group
  • Agro-Foods

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Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone Group
Agro-Foods

Table of Contents

Table of Contents

Introduction

Executive Summary

Market Environment

  • Value and Volume Growth Analysis by Region
  • Growth Analysis of Morocco Compared with Other Leading Countries in the Middle East & Africa
  • PCC and PCE of Morocco Compared with Global and Middle East & African Markets

Background

  • Births
  • The Consumer
  • Sociodemographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations

Overview

  • Morocco Baby Food Sector Snapshot
  • Market Size Analysis
  • Manufacturer Shares

Category Analysis

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other

Production and Trade

  • Imports
  • Exports

Distribution

  • Channel Share Analysis
  • Baby Food Retailing

Economic Background

  • GDP Growth and Inflation

Prospects and Forecasts

  • Future Trends

Definitions

Appendix

Summary Methodology

About GlobalData

Table

List of Tables

Birth & population trends, 2010-27

Live births by region, 2015 and 2018

Trends in poverty, 2001, 2007, and 2014

Births by age of mother, %, 2017-18

Births by household income, %, 2017-18

Number of women of childbearing age by age group, 2014, 2017, and 2020

Trends in women in the workforce, 2014-19

Women in employment by age group, 2017

Breastfeeding rates & duration, 2003-04 & 2011

Breastfeeding rates, 2003-04

Breastfeeding prevalence & duration by region, 2011

Type of feeding by age of baby %, 2003-04

Breastfeeding rates by age of baby & socio economic factors, 2006-07

Leading categories (value) and (volume), 2021

Baby food: manufacturer shares, value & volume %, 2015-21

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume %, 2015-21

Baby milks: manufacturer & brand shares, value %, 2015-21

Baby milks: manufacturer & brand shares, volume %, 2015-21

Baby cereals & dry meals: SKUs by pack type, 2021

Baby cereals & dry meals: SKUs by pack size, 2021

Baby cereals & dry meals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume %, 2015-21

Baby cereals & dry meals: manufacturer & brand shares, value %, 2015-21

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2015-21

Baby wet meals & other: SKUs by pack type, 2021

Baby wet meals & other: SKUs by pack size, 2021

Baby wet meals & other: brand price positioning analysis, 2021

Baby wet meals & other: manufacturer shares, value & volume %, 2015-21

Baby wet meals & other: manufacturer & brand shares, value %, 2015-21

Baby wet meals & other: manufacturer & brand shares, volume %, 2015-21

Baby milks & cereals: trends in imports, 2013-20

Imports of baby milks & cereals by country of origin, 2018-20

Other baby food: trends in imports, 2013-20

Imports of other baby food by country of origin, 2018-20

Baby milks & cereals: trends in exports, 2013-20

Exports of baby milks & cereals by country of destination, 2018-20

Other baby food: trends in exports, 2013-20

Exports of other baby food by country of destination, 2018-20

Change in distribution share, 2015-21

Baby food: sales by outlet type, % value, 2015-21

Baby food: sales by type of food & outlet type, % value, 2021

Category definitions

Terminology definitions

Baby population, number of babies, 2010-27

Baby food: market value, current prices, $ million, 2015-21

Baby food: market value, constant prices, 2015-21

Baby food: market volume, million kg, 2015-21

Baby food: per capita expenditure, current prices ($), 2015-21

Baby food: per capita expenditure, constant prices, 2015-21

Baby food: per capita consumption, kg, 2015-21

Baby milks: category segmentation, value & volume, 2015-21

Baby food: market value forecasts, current prices ($ million), 2021-27

Baby food: market value forecasts, constant prices, 2021-27

Baby food: market volume forecasts, million kg, 2021-27

Baby food: per capita expenditure, current prices ($), 2021-27

Baby food: per capita expenditure, constant prices, 2021-27

Baby food: per capita consumption, kg, 2021-27

Exchange rates: LCU per $, 2015-21

Exchange rates: LCU per $, 2022-27

SKUs allocation by product type

Figures

List of Figures

Morocco’s value and volume shares in the global and the Middle East & Africa baby food sectors, 2021-26

Morocco compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison Morocco, the Middle East & Africa, and global, 2016-26

PCE* comparison Morocco, the Middle East & Africa, and global, 2016-26

Baby food: sector size (value), 2015-21

Baby food: sector size (volume), 2015-21

Market size and growth analysis by value and volume, baby food sector, 2015-27

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, % value, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-27

Baby milks: per capita expenditure & consumption, 2015-21

Baby milks: per capita expenditure & consumption by age group, 2015-21

Baby milks: segmentation, value and volume, 2015-21

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27

Baby cereals & dry meals: per capita expenditure & consumption, 2015-21

Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27

Baby wet meals & other: per capita expenditure & consumption, 2015-21

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (MAD billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Frequently asked questions

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