Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027
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Morocco Baby Food Market Report Overview
The Morocco baby food market size valued at MAD1 billion in 2021. The market will garner a CAGR of less than 1% during 2021-2027. The Morocco baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Morocco Baby Food Market Growth Outlook, 2021-2027 (MAD Billion)
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The Morocco baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Morocco.
Market Size (2022) | MAD1.1 billion |
CAGR (2022-2028) | <1% |
Historical Period | 2015-2021 |
Forecast Period | 2021-2027 |
Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other |
Key Distribution Channels | · Drugstores & Pharmacies
· Hypermarkets and Supermarkets · Convenience Stores · Department Stores |
Leading Manufacturers | · Nestlé
· Danone Group · Agro-Foods |
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Morocco Baby Food Market Trends
Women’s participation in the workforce is still in its nascent stage in Morocco. Many women are in unpaid employment, usually within their own extended families. Furthermore, in 2020, working women were disproportionately affected by the COVID-19 pandemic in terms of job losses.
The maternity legislation and breastfeeding legislation in the country are leading to a decline in breastfeeding rates. Although breastfeeding in the hours after birth is a widespread practice in Morocco, there is a very rapid fall-off in the rate of exclusive breastfeeding. In rural areas, particularly, there is a custom of introducing solids to babies from the age of two months. The rising demand for solids for babies from a fairly younger age-group will further propel the baby food market demand in Morocco.
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Morocco Baby Food Market Segmentation by Categories
The key categories in the Morocco baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
In terms of volume, the baby milks category emerged as the baby food market leader in Morocco during 2021. First-stage milk, growing-up milk, and follow-on milk were the main segments in this category. First-stage milk remained the largest baby milks segment in the Moroccan market in 2021.
Baby milks accounted for the largest Morocco baby food market value in 2021
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Segments Covered in Morocco Baby Food Market Report
Morocco Baby Food Categories Outlook (Value, MAD Billion, 2015-2027)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
Morocco Baby Food Distribution Channel Outlook (Value, MAD Billion, 2015-2027)
- Drugstores & Pharmacies
- Hypermarkets and Supermarkets
- Convenience Stores
- Department Stores
Morocco Baby Food Market Segmentation by Distribution Channels
Drugstores & Pharmacies dominated the Morocco baby food market share in 2021
The key distribution channels in the Morocco baby food market are:
- Drugstores & Pharmacies
- Hypermarkets & Supermarkets
- Convenience Stores
- Department Stores
Drugstores & pharmacies gained the highest share in 2021, reflecting its growing importance, especially in first-stage, and second-stage baby milk category. Hypermarkets & supermarkets followed the lead and emerged as the second-most adopted distribution channel. Furthermore, online purchasing is becoming increasingly important for baby food. This channel further boomed in 2020 amid the COVID-19 pandemic.
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Morocco Baby Food Market - Competitive Landscape
Nestlé led the Moroccan baby food sector value and volume in 2021
The leading baby food companies in Morocco are:
- Nestlé
- Danone Group
- Agro-Foods
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Danone Group
Agro-Foods
Table of Contents
Table
Figures
Frequently asked questions
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What was the Morocco baby food market size in 2021?
The baby food market size in Morocco was valued at MAD1.1 billion in 2021.
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What is the Morocco baby food market growth rate from 2021 to 2027?
The baby food market in Morocco is expected to achieve a CAGR of less than 1% during 2021-2027.
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Which was the leading category in the Morocco baby food market in 2021?
The baby milks category led the Morocco baby food market in 2021.
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Which distribution channel dominated the Morocco baby food market share in 2021?
Drugstores & pharmacies dominated the Morocco baby food market share in 2021.
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Which are the leading Morocco baby food market manufacturers?
Nestlé, Danone Group, and Agro-Foods among others are the leading Moroccan baby food companies.
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