Finland Baby Food, 2021

“Finland Baby Food, 2021” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Finalnd market.

Finland registered a sharp decline in births from 2010-2019. However, births increased slightly in 2020 to reach 46,452.The Finnish baby food sector grew from €84.5 million (US$112.1 million) in 2014 to €86.1 million (US$96.2 million) in 2020, registering a CAGR of 0.3%.Baby meals held 63% of value sales (and over three quarters of volume sales) in 2020, followed by baby milks with a 20% share, and baby cereals & dry meals with 17.1% . Although the impact of COVD-19 was severe in 2020, it was nonetheless less disastrous compared to the other larger European economies. In 2020, the country’s GDP dropped by 3.6%. The contraction was primarily due to lower private consumption, reduced investments, and declining exports resulting caused by COVID-19 pandemic.

Finland’s economy is forecast to increase by 3.2 in 2021, and by 1.2% in 2022

What else does this report offer?

– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

– Future projections considering various trends which are likely to affect the industry.

Scope

– The Finnish baby food sector held 1.8% share in both value and volume terms in 2019

– Since 2011, the baby population in Finland has decreased annually

– Danone Group was the leading company in the baby milks category in both value and volume terms in 2020

– Spain, Denmark, and Sweden together supplied over three-quarters of milks and cereals to the Finnish market in 2019

Reasons to buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Nestlé

Abbott

Tiger

Table of Contents

Table of Contents

Introduction

Executive summary

Market environment

Value and volume growth analysis by region

Growth analysis of Finland compared to other leading countries in the Western Europe market

PCC And PCE Of Finland compared to global and Western Europe markets

Background

Births

The consumer

Socio demographic trends

Working women

Breastfeeding trends

Regulations

Overview

Finnish baby food sector snapshot

Market size analysis

Manufacturer shares

Category analysis

Baby milks

Baby cereals & dry meals

Meals

Production and trade

Imports

Exports

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

Finland macroeconomic analysis

Prospects and forecasts

Population growth

Birth & population projections

Finnish baby food sector snapshot

Impact of COVID 19

Consumer attitude

Definition

Appendix

Summary methodology

About GlobalData

List of Tables

List of Tables

Birth & population trends, 2010 2020

Live births by region, 2016 2019

Families with children aged 0 3 years

Births by age of mother, 2009, 2015 & 2019

Number of women of childbearing age by age group, 2010, 2015, & 2020

Trends in the number of working women, 2010 2019

Employment rates among women with children aged up to three years, 2006 2011

Incidence of exclusive breastfeeding, 1995 2010

Incidence of overall breastfeeding, 1995 2010

Incidence of extra food intake, 1995 2010

Leading categories (value), 2020

Leading categories (volume), 2020

Baby food: manufacturer shares, value & volume, %, 2016 2020

Baby food: manufacturer shares by category, %, 2020

Baby milks: SKUs by pack size, 2020

Baby milks: brand price positioning analysis, 2020

Baby milks: manufacturer shares, % value & volume , 2015 2020

Baby cereals: SKUs by pack size, 2020

Baby cereals: brand price positioning analysis, 2020

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015 2020

Baby meals: SKUs by pack size, 2020

Baby meals: SKUs by pack type, 2020

Baby meals: brand price positioning analysis, 2020

Baby meals: manufacturer shares, value & volume, %, 2015 2020

List of Figures

List of Figures

Value and volume share of Finland in the global and Western Europe baby food sector, 2019 2024

Finland compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Finland, Western Europe, and Global, 2014 2024

PCE Comparison Finland, Western Europe, And Global, 2014 2024

Baby food: sector size (value), 2014 2020

Baby food: sector size (volume), 2014 2020

Market size and growth analysis by value and volume, baby food sector, 2014 2026

Baby food: manufacturer shares, value %, 2020

Baby food: manufacturer shares, volume %, 2020

Baby food: manufacturer shares by category, % value, 2020

Market size and growth analysis by value and volume, baby milks category, 2014 2026

Baby milks: per capita expenditure & consumption, 2014 2020

Baby milks: per capita expenditure & consumption by age group, 2014 2020

Baby milks: segmentation, value and volume, 2014 2020

Leading companies (in value and volume terms) in the baby milk category, 2020

Market size and growth analysis by value and volume, baby cereals category, 2014 2026

Baby cereals & dry meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby cereals category, 2020

Market size and growth analysis by value and volume, baby meals category, 2014 2026

Baby meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby meals category, 2020

Share of key distribution channels (in value terms) baby food, 2020

Key distribution channel share by category (in value terms), 2020

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