Australia Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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Australia Spirits Market Overview

The Australia spirits market was valued at $15.2 billion in 2021. The market is projected to grow at a CAGR of more than 9% during the forecast period. The Australian spirits market was led by flavored alcoholic beverages category in both value and volume terms. Vodka is forecast to register fastest value and volume growth in 2021-2026, during the same period.

The Australia spirits market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

Australia spirits market overview

Australia spirits market overview

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Which are the major cities in the spirits market in Australia?

The major cities in the spirits market in Australia include Sydney, Melbourne, Perth, Brisbane, Adelaide, Canberra, Hobart, and Darwin.

Australia spirits market, by major cities

Australia spirits market, by major cities

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What are the key categories in the spirits market in Australia?

The key categories in the spirits market in Australian include brandy, flavored alcoholic beverages, gin & genever, liqueurs, non-alcoholic spirit drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey.

The key segments of brandy include Armagnac, cognac, and other grape brandy. The key segments of flavored alcoholic beverages include alcoholic soft drinks, pre- mixed spirits, hard seltzer, and wine coolers. The key segments of liqueurs include bitters, cream liqueurs, fruit liqueurs and other liqueurs. The key segments of rum include dark rum and light rum. The key segments of specialty spirits include ouzo, raki and sake. The key segments of vodka include flavored vodka and unflavored vodka. The key segments of whiskey include American whiskey, Canadian whiskey, Irish whiskey, scotch whiskey, and other whiskey.

Australia spirits market, by category

Australia spirits market, by category

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What are the key distribution channels in the spirits market in Australia?

The key distribution channels in the spirits market in Australia include hypermarkets and supermarkets, on-trade, food & drink specialists, and e-retailers. Food & drinks specialists is the leading distribution channel in the Australian spirits market.

Australia spirits market, by distribution channel

Australia spirits market, by distribution channel

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Who are the key competitors in the spirits market in Australia?

The key competitors in the spirits market in Australia are Suntory Holdings Ltd, Diageo plc, Asahi Group Holdings Ltd, Pernod Ricard, Bacardi Ltd, Davide Campari-Milano S.p.A., Brown-Forman Corporation, and RHYTHM

Australia spirits market, by key competitors

Australia spirits market, by key competitors

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Market report scope

Market size 2021 $15.2 billion
CAGR >9%
Forecast period 2021-2026
Major cities Sydney, Melbourne, Perth, Brisbane, Adelaide, Canberra, Hobart, and Darwin
Key categories Brandy, Flavoured Alcoholic Beverages, Gin & Genever, Liqueurs, Non-Alcoholic Spirit Drinks, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey
Key distribution channels Hypermarkets & Supermarkets, On-Trade, Food & Drink Specialists, and e-retailers
Key competitors Suntory Holdings Ltd, Diageo plc, Asahi Group Holdings Ltd, Pernod Ricard, Bacardi Ltd, Davide Campari-Milano S.p.A., Brown-Forman Corporation, and RHYTHM

Scope

  • Spirits per capita consumption and expenditure rates in Australia were higher than both the global and regional levels in 2021
  • The per capita consumption of flavored alcoholic beverages was higher than that of other spirits categories in Australia, in 2021
  • Food & drinks specialists is the leading distribution channel in the Australian spirits sector, with a volume share of 53.2% in 2021
  • Suntory Holdings Ltd., accounted for a volume share of 23.7% in the Australian spirits sector, in 2020
  • Glass accounted for a share of 99.5% in the Australian spirits sector, in 2020

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Suntory Holdings Ltd
Diageo plc
Asahi Group Holdings Ltd
Pernod Ricard
Bacardi Ltd
Davide Campari-Milano S.p.A.
Brown-Forman Corporation
RHYTHM

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of Australia in the global and Asia-Pacific markets

Growth analysis of Australia compared to other leading countries in the Asia-Pacific market

PCC and PCE of Australia compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

Australia spirits sector snapshot

Market size analysis

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis – category: Brandy

Segment-level analysis (in value terms) – Brandy

Segment-level analysis (in volume terms) – Brandy

Market size analysis – category: Flavored alcoholic beverages

Segment-level analysis (in value terms) – Flavored alcoholic beverages

Segment-level analysis (in volume terms) – Flavored alcoholic beverages

Market size analysis – category: Gin & genever

Market size analysis – category: Liqueurs

Segment-level analysis (in value terms) -Liqueurs

Segment-level analysis (in volume terms) – Liqueurs

Market size analysis – category: Non-alcoholic spirits drinks

Market size analysis – category: Rum

Segment-level analysis (in value terms) – Rum

Segment-level analysis (in volume terms) – Rum

Market size analysis – category: Specialty spirits

Segment-level analysis (in value terms) – Specialty spirits

Segment-level analysis (in volume terms) – Specialty spirits

Market size analysis – category: Tequila & mezcal

Market size analysis – category: Vodka

Segment-level analysis (in value terms) – Vodka

Segment-level analysis (in volume terms) – Vodka

Market size analysis – category: Whiskey

Segment-level analysis (in value terms) – Whiskey

Segment-level analysis (in volume terms) – Whiskey

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top Eight cities

Market size analysis of top Eight cities by category

Leading cities contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Australia’s standing in Global Country Risk Index (GCRI) Q4 2021

Australia risk analysis – compared to global and Asia-Pacific markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison – by value (2016-2026)

Cross-category comparison – by volume (2016-2026)

Per capita consumption (by category), Australia compared to Asia-Pacific and global levels (in liters), 2021

Brandy – value analysis by segment, 2016-2026

Brandy – volume analysis by segment, 2016-2026

Flavored alcoholic beverages – value analysis by segment, 2016-2026

Flavored alcoholic beverages – volume analysis by segment, 2016-2026

Liqueurs – value analysis by segment, 2016-2026

Liqueurs- volume analysis by segment, 2016-2026

Rum – value analysis by segment, 2016-2026

Rum – volume analysis by segment, 2016-2026

Specialty spirits – value analysis by segment, 2016-2026

Specialty spirits – volume analysis by segment, 2016-2026

Vodka – value analysis by segment, 2016-2026

Vodka – volume analysis by segment, 2016-2026

Whiskey – value analysis by segment, 2016-2026

Whiskey – volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in volume terms) in the spirits sector, 2020

Brand shares of top five companies (in volume terms) by category, 2020

Volume Analysis of Top Eight Cities by Category (Million Liters), 2021

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2016-2026

Per capita expenditure ($), 2016-2026

Spirits distribution in Australia – by category (Million liters), 2021

Brand share (in Volume terms) in the spirits sector, 2020

Brand share (in volume terms) in the spirits sector, by category, 2020

Pack material (in million pack units), 2015-2025

Pack materials by category (in million pack units), 2020

Pack type (in million pack units), 2015-2025

Pack types by category (in million pack units), 2020

Closure type (in million pack units), 2015-2025

Closure types by category (in million pack units), 2020

Primary outer type (in million pack units), 2015-2025

Primary outer types by category (in million pack units), 2020

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Australia in the global and Asia-Pacific spirits sector, 2021-2026

Australia compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Australia, Asia-Pacific, and global, 2016-2026

PCE comparison – Australia, Asia-Pacific, and global, 2016-2026

Market size and growth analysis by value and volume, spirits sector, 2016-2026

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, brandy category, 2016-2026

Market size and growth analysis by value and volume, flavored alcoholic beverages category, 2016-2026

Market size and growth analysis by value and volume, gin & genever category, 2016-2026

Market size and growth analysis by value and volume, liqueurs category, 2016-2026

Market size and growth analysis by value and volume, non-alcoholic spirits drinks category, 2016-2026

Market size and growth analysis by value and volume, rum category, 2016-2026

Market size and growth analysis by value and volume, specialty spirits category, 2016-2026

Market size and growth analysis by value and volume, tequila & mezcal category, 2016-2026

Market size and growth analysis by value and volume, vodka category, 2016-2026

Market size and growth analysis by value and volume, whiskey category, 2016-2026

Share of key distribution channels (in volume terms) – spirits, 2021

Key distribution channel share by category (in volume terms), 2021

Leading companies (in volume terms) in the spirits sector, 2020

Category-Level Consolidation/Fragmentation (in Volume Terms) – spirits, 2020

Key pack materials in the Australian spirits sector, percentage share of pack units, 2020

Annual growth rate by key pack material, 2015-2025

Use of pack material by category (in pack units), 2020

Key pack types in the Australian spirits sector, percentage share of pack units, 2020

Annual growth rate by key pack type, 2015-2025

Use of pack type by category (in pack units), 2020

Key closure types in the Australian spirits sector, percentage share of pack units, 2020

Annual growth rate by key closure type, 2015-2025

Use of closure type by category (in pack units), 2020

Key primary outer types in the Australian spirits sector, percentage share of pack units, 2020

Annual growth rate by key primary outer type, 2015-2025

Use of primary outer type by category (in pack units), 2020

Volume growth analysis of top eight cities (million liters), 2016-2021

Leading cities’ contribution to volume change, 2021-2026

Demographic analysis

Real GDP (AUD billion) and annual growth (%)

Nominal GDP (AUD billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in AUD terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Australia’s performance in country risk analysis in comparison to Asia-Pacific and the world

List of 106 countries analyzed to identify the high-potential countries in different regions

Frequently asked questions

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