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Athleisure Market Size by Regions and Categories, Key Trends and Brands, and Forecast, 2020-2025

The global athleisure market size was valued at $363.9 billion in 2020. The market is expected to grow at a CAGR of more than 7% from 2020 to 2025. In 2021, the market value rose as spring lockdowns increased the popularity of athleisure, organized and team sports returned to boost the activewear segment of the market, and normal socializing returned leading to consumers splurging on higher-end items. The pandemic established consumer preferences of wearing more casual athleisure items and habits of working out also contributed to this growth. Growth will be further bolstered by the presence of more brands in the market, with an increasing number of both specialist sportswear or athleisure brands, and non-specialists launching athleisure collections.

The athleisure market research report provides a comprehensive overview of the global athleisure market and the various drivers, inhibitors & trends in this market. The report also offers an analysis of both the historic and forecast data of the global athleisure market through to 2025. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the top global athleisure brands and their current competitive position.

Overview of the global athleisure market

Overview of the global athleisure market

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What are the market dynamics in the global athleisure market?

In 2020, athleisure became important to consumers as they desired comfortable, multifunctional clothing that they could wear to work from home, socialize outdoors, and exercise in. As a result, the share of athleisure within the total sportswear market rose in 2020. In 2021, this share initially fell but was boosted again by spring lockdowns that caused demand for items such as leggings and sweatshirts. Moreover, sports-inspired casualwear will retain its higher share of the athleisure market even in 2025 as fashion brands are tapping into the trend and items like sweatshirts and joggers have become everyday essentials for many consumers.

What are the key global athleisure market trends?

A combination of fashion trends and increased interest in health and wellness that emerged during the COVID-19 crisis will continue to drive athleisure sales. To leverage consumer demand for comfortable athletic wear, established sports brands are expanding their casual ranges, and new brands focusing on athleisure have emerged. Moreover, consumers are increasingly preferring a versatile, multifunctional wardrobe consisting of styles that they can wear both for working out and for leisure purposes. Multifunctional items like leggings and trainers have a lower cost per wear and consumers are free of sustainability concerns as well. Several athleisure brands have emerged recently that aim to be more sustainable than their conventional counterparts.

As consumers spend more time online, brands must also engage consumers digitally via social media and apps. The demand for inclusivity has led brands to place diversity and inclusion at the forefront of their businesses, campaigns, and product development. A flurry of inclusive athleisure brands has emerged to provide athleisure and sportswear to all shapes and sizes. Major players have also launched plus-size ranges and begun featuring a wider variety of body shapes and abilities in their advertising campaigns and store mannequins, ensuring greater representation of consumers.

What is the regional and country-level outlook in the global athleisure market?

The Americas is the largest athleisure market, covering more than 38% in 2020 and this trend will continue till 2025. However, there is strong growth in emerging markets in the APAC region, especially China and India. This is due to the growing middle classes, increased participation in sports, and the normalization of wearing athleisure day-to-day. Chinese consumers also have a higher propensity to spend on luxury apparel, which often plays into the athleisure and streetwear trends. The rise in APAC sales was also boosted by major sporting events like the Tokyo Olympics and Paralympics in 2021 and the 2022 Beijing Winter Olympics. Europe’s proportion of the athleisure market will decrease out to 2025. However, Eastern European countries will show strong potential in the market. South Africa is the biggest athleisure market in the Middle East and Africa region due to the popularity of sports including football, rugby, and running. South Africa is followed by the UAE in market penetration.

What are the key categories in the global athleisure market?

The key categories in the global athleisure market are clothing, footwear, and accessories. In 2020, clothing accounted for more than 67% of the market.

Womenswear is forecast to have the highest growth, followed by menswear and childrenswear. Women’s preference for trendy yet comfortable styles such as leggings and sweatshirts will play a pivotal role in boosting the growth of the market. Childrenswear will register the lowest growth as it is less trend-led, and parents generally make the purchasing decisions. Women’s footwear will outperform men’s and children’s footwear.

Global athleisure market, by category

Global athleisure market, by category

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Who are the major players in the global athleisure market?

The major players in the global athleisure market are Sweaty Betty, ASOS, Li-Ning, Fabletics, Gap, Gym+Coffee, Adanola, TALA, and HERA.

Global athleisure market, by major players

Global athleisure market, by major players

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Market report scope

Market size (2020) $363.9 billion
Growth rate CAGR of >7%
Forecast period 2020-2025
Key categories Clothing, Footwear, and Accessories
Major players Sweaty Betty, ASOS, Li-Ning, Fabletics, Gap, Gym+Coffee, Adanola, TALA, and HERA

This report provides:

  • Analysis of both the historic and forecast data of the global athleisure market through to 2025.
  • Key trends along with sales and growth across different regions and category groups.
  • Highlights the top global athleisure brands and their current competitive position.

Reasons to Buy

  • Gain a comprehensive view of the global athleisure market and forecasts to 2025
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the athleisure market
  • Investigate current and forecast trends in athleisure categories to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sector

Key Players

Sweaty Betty, ASOS, Li-Ning, Fabletics, Gap, Gym+Coffee, Adanola, TALA, HERA

Table of Contents

Table of Contents

Executive Summary

Key Trends

Global Market Size & Forecasts 2020-2025

Regional Performance & Forecasts 2020-2025

Category Performance & Forecasts 2020-2025

Athleisure Consumers

Athleisure Brands

Appendix

Methodology & Contacts

Frequently Asked Questions

The global athleisure market size was valued at $363.9 billion in 2020.

 

 

 

The global athleisure market is expected to grow at a CAGR of more than 7% from 2020 to 2025.

The key categories in the global athleisure market are clothing, footwear, and accessories.

The major players in the global athleisure market are Sweaty Betty, ASOS, Li-Ning, Fabletics, Gap, Gym+Coffee, Adanola, TALA, and HERA.

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