United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market – Analysing Trends, Consumer Attitudes and Key Players

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

United Kingdom (UK) Gifting Cards and Gift Wrap Retail Market Report Overview

All-year gifting penetration increased in 2023 inching closer to pre-pandemic levels as consumer confidence grows. Though gifting penetration is higher this year than it was in 2022, many consumers agreed that they had to cut back on gift purchasing this year due to the cost-of-living crisis. Consumers prioritized buying presents for loved ones, however, they did opt to spend beyond their means to do so.

The United Kingdom (UK) all-year gifting cards and gift wrap retail market research report forms part of GlobalData’s retail occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings, and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

Key Sectors ·       Cards

·       Gift Wraps

Key Channels ·       High Street, Town Centre, or In-Town Shopping Centre

·       Retail/Shopping Parks

·       Online

·       Standalone Out-Of-Town Stores

·       Convenience Stores

·       Out-Of-Town Shopping Centre and Supermalls

·       Transport Hubs

·       Designer/ Discount Outlets

Leading Retailers ·       Card Factory

·       Tesco

·       ASDA

·       Sainsbury’s

·       Moonpig

·       Amazon

·       Clintons

·       Home Bargains

·       Marks & Spencer

·       WH Smith

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

UK Gifting Cards and Gift Wrap Market Segmentation by Sectors

The key sectors in the UK gifting cards and gift wrap market are cards and gift wraps. In 2023, cards dominate the market by percentage. Gift cards can be further sub-segmented into physical cards from a shop, physical cards bought online, and electronic cards. Physical cards from a shop is the major sub-segment in 2023. The sub-segments making up the gift wrap segment are gift wrap, gift bags, and gift-wrapping accessories. Among them, gift wrap is the largest sub-segment in 2023.

UK Gifting Card Market Analysis by Sub-Segments, 2023 (%)

UK Gifting Card Market Analysis by Sub-Segments, 2023 (%)

Buy Full Report for More Sub-Segment Insights into the UK Gifting Card Market

Download A Free Report Sample

UK Gifting Cards and Gift Wrap Market Segmentation by Channels

High street, town centre, or in-town shopping centre, retail/shopping parks, online, standalone out-of-town stores, convenience stores, out-of-town shopping centre and supermalls, transport hubs, and designer/ discount outlets are key channels used by consumers. In 2023, high street, town centre, or in-town shopping centre dominates the UK gifting cards and gift wrap market by percentage.

UK Gifting Cards and Gift Wrap Market Analysis by Channels, 2023 (%)

UK Gifting Cards and Gift Wrap Market Analysis by Channels, 2023 (%)

Buy Full Report for More Channel Insights into the UK Gifting Cards and Gift Wrap Market

Download A Free Report Sample

UK Gifting Cards and Gift Wrap Market - Competitive Landscape

The leading retailers in the UK gifting cards and gift wrap market are Card Factory, Tesco, ASDA, Sainsbury’s, Moonpig, Amazon, Clintons, Home Bargains, Marks & Spencer, and WH Smith. Most customers prefer Card Factory for purchasing cards & gift wraps in 2023.

UK Gifting Cards and Gift Wrap Market Analysis by Retailers, 2023 (%)

UK Gifting Cards and Gift Wrap Market Analysis by Retailers, 2023 (%)

Buy Full Report to Know More about the Retailers in the UK Gifting Cards and Gift Wrap Market

Download A Free Report Sample

Segments Covered in the Report

UK Gifting Cards and Gift Wrap Market Sectors Outlook (Value, 2022-2023)

  • Cards
    • Physical Cards from A Shop
    • Physical Cards Bought Online
    • Electronic Cards
  • Gift Wraps
    • Gift Wrap
    • Gift Bags
    • Gift-Wrapping Accessories

UK Gifting Cards and Gift Wrap Market Channels Outlook (Value, 2022-2023)

  • High Street, Town Centre, or In-Town Shopping Centre
  • Retail/Shopping Parks
  • Online
  • Standalone Out-Of-Town Stores
  • Convenience Stores
  • Out-Of-Town Shopping Centre and Supermalls
  • Transport Hubs
  • Designer/ Discount Outlets

Key Highlights

  • More consumers opted to buy a physical card from a shop this year, than in both 2022 and 2021.
  • The majority of consumers believe that greeting cards are too expensive.
  • Spouses/partners were the most popular cards & gift wrap recipients, with nearly half of those who had bought cards & gift wrap stating that they bought items for this recipient in 2023.
  • While more people are purchasing for all-year gifting, spending across most categories was down in 2022, with those buying for retirement/leaving occasions being the hardest hit as consumers prioritize family and close friends over work colleagues.
  • Card Factory extended its lead as the most used retailer for cards and gift wrap in 2022, as it ranked as the top retailer across all five key measures (range, price, quality, display, and interesting products). In comparison, grocers such as Tesco and ASDA which performed well during the pandemic -benefitting from remaining open throughout – have witnessed a decline in retailer usage this year.
  • More consumers opted for high street shops and retail parks over online to purchase cards and gift wrap this year. As shoppers return to physical stores, online retailers will have to work hard to improve online options.

Reasons to Buy

  • Understand the impact of the cost-of-living crisis on consumer attitudes and shopping behaviors.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximize sales potential.
  • Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offers are catering to the needs and wants of customers – for example, whether consumers believe they should give a card and/or gift for a certain occasion.

Amazon
Argos
ASDA
ASOS
B&M
Boots
Card Factory
Clintons
Funkypigeon
Home Bargains
John Lewis & Partners
Marks & Spencer
Moonpig
Morrisons
Next
Oliver Bonas
Poundland
Sainsbury's
Smiggle
Tesco
Waitrose & Partners
WH Smith
Wilko

Table of Contents

THE KEY FINDINGS

The Key Findings

Penetration rises, but falls short of pre-pandemic levels

Online retailers lose out to physical stores as consumers return to high street shopping

Card Factory dominating in card and gift-wrap

Trend insight – in store

Trend insight – online

CONSUMER ATTITUDES

Buying dynamics

Financial wellbeing

Gift spending

Financial spending

Occasions bought for

Research

Perceptions

Retailer promotions

Retailer ratings

All year gifting statements

Social media

Cards & gift wrap

Buying dynamics

Attitudes towards cards & wrap

Recipients

Planned/impulse purchases

Occasions bought for

Retailer used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Frequency

Personalisation

Methodology

Technical details: consumer survey work

Table

Retailer ratings across key measures – grocers, 2023

Retailer ratings across key measures – non-food retailers, 2023

Retailers used – cards (overall), 2022 & 2023

Retailers used – gift wrap (overall), 2022 & 2023

Cards & Gift wrap (all occasions) recipient, 2022 & 2023

Retailers used – cards & gift wrap (all occasions), 2022 & 2023

Figures

All year gifting shopper penetration, by demographic & region, 2023, & 2022 penetration

Financial wellbeing compared to last year, 2022 & 2023

All year gifting spending compared to last year, 2022 & 2023

How consumers financed all year gifting spending, 2022 & 2023

What occasions shoppers purchased for, 2023 & change on 2022

When shopping for gifts, what activities have you undertaken online over the past year, 2022 & 2023

Which occasions did consumers prioritise spend on and cut back on, 2023

Which occasions consumers believe they should give cards and gifts for, 2023

Which retailer did the best job of promoting all year gifting, 2023

Agreement & disagreement with statements about all year gifting, 2023

Which social media sites do you use, 2023

Did you purchase an item as a gift that you saw on social media, 2023

Cards (overall) penetration, by demographic, 2023, & 2022 penetration

Physical card (from a shop) penetration, by demographic, 2023, & 2022 penetration

Physical card (bought online) penetration, by demographic, 2023, & 2022 penetration

Electronic card penetration, by demographic, 2023, & 2022 penetration

Gift wrap (overall) penetration, by demographic, 2023, & 2022 penetration

Gift wrap penetration, by demographic, 2023, & 2022 penetration

Gift bags penetration, by demographic, 2023, & 2022 penetration

Gift wrapping accessories penetration, by demographic, 2023, & 2022 penetration

Agreement statements – Greetings cards are too expensive (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – Buying cards and wrapping is a waste of money, (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – Buying a card online is less personal, (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – I am worried about the environmental impact of giving cards, (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – I am avoiding purchasing cards and gift wrap items that contain glitter as it is bad for the environment (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – I have cut down on the number of cards I buy in a year for environmental reasons (by demographic & male/female) 2023, 2022 & 2021 overall

Agreement statements – I have cut down on the number of cards I buy in a year to save money (by demographic & male/female) 2023, 2022 & 2021 overall

Card & gift wrap recipients – all occasions, 2022 & 2023

Cards & gift wrap planned/impulse purchases, 2022 & 2023

Occasion bought for, 2022 & 2023

Retailers used – cards & gift wrap (all occasions), 2022 & 2023

What’s driving retailer selection – cards & gift wrap, 2023

Consumers using each channel for purchasing cards & wrap, 2022 & 2023

Consumers using each store type for purchasing cards & wrap, 2022 & 2023

Consumers using each device for cards & wrap purchases, 2022 & 2023

Fulfilment options for card & gift wrap purchases made online, 2022 & 2023

Frequency of purchase, 2022 & 2023

Personalisation – overall cards & wrap, 2022 & 2023

Frequently asked questions

United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market – Analysing Trends, Consumer Attitudes and Key Players thematic reports
Currency USD
$850

Can be used by individual purchaser only

$1,700

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market – Analysing Trends, Consumer Attitudes and Key Players was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market – Analysing Trends, Consumer Attitudes and Key Players in real time.

  • Access a live United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market – Analysing Trends, Consumer Attitudes and Key Players dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.